Realtor.com Joins HGTV Dream Home Giveaway with Bonus Entry Opportunity

Leading online real estate destination boosts premier sponsorship with first-ever offering

Dec 21, 2015, 09:00 ET from Realtor.com

SAN JOSE, Calif., Dec. 21, 2015 /PRNewswire/ -- Realtor.com®, a leading online real estate services destination operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc., announced it will host an online opportunity for users to access a bonus entry in the HGTV® Dream Home Giveaway 2016. Realtor.com® is a premier sponsor of HGTV's promotion of its 20th annual Giveaway, which runs from Tuesday, Dec. 29, 2015 at 9 a.m. ET through Thursday, Feb. 18, 2016 at 5 p.m. ET.

The first of its kind by an outside brand, the HGTV® Dream Home Giveaway bonus entry provides users an extra chance, by visiting realtor.com®, to win the awe-inspiring grand prize offered by HGTV in the sweepstakes – a home renovation collaboration among the world's leading design visionaries set along Florida's sweeping Merritt Island shoreline, featuring the latest in architectural details and luxurious furnishings. It also includes a 2016 GMC Acadia Denali®, $250,000 in cash and a new boat.   

"The HGTV Dream Home Giveaway is a perfect fit with what we do at realtor.com® to help people discover and create their perfect home," said Nate Johnson, chief marketing officer of Move. "We provide buyers with the right information, tools, advice and connections to real estate professionals that equip them with the best chance to find their own personal dream home."

The sponsorship aligns two large national brands uniquely positioned to provide sound information and valuable advice for audiences looking to find the perfect home and make it their own. HGTV is the leader in home and lifestyle programming, distributed to more than 96 million households, and one of cable television's top-rated networks. Realtor.com® is the fastest-growing and most accurate and complete online destination for real estate information and tools for home buyers, sellers, renters and dreamers. Featuring approximately 20 percent more homes listed for sale than competing sites, as a result of its longstanding relationship with the National Association of REALTORS® and nearly 800 multiple listing service (MLS) organizations across the country, realtor.com® currently reaches approximately 46 million unique users on average every month based on Move's internal data  for the quarter ending September 30, 2015.

Realtor.com® will be featured across HGTV programming related to the HGTV® Dream Home Giveaway 2016, including the premiere of the special on January 1 and promotions in HGTV Magazine and on HGTV.com. Throughout the Giveaway, realtor.com® will be promoted as the online destination where participants can access the Giveaway's bonus entry opportunity during the promotional period. In addition to program-specific advertising, realtor.com® will continue to promote its "Real Estate in Real Time" campaign, featuring actress/producer/director Elizabeth Banks.

"When HGTV decided to make the HGTV Dream Home 2016 a remodel for the first time, it made sense to align with realtor.com®," said Ron Feinbaum, general manager and SVP for Scripps Networks Interactive. "Every dream remodel begins with finding the right property and making it your perfect home, so adding them as a sponsor gives another resource for our viewers."

To take advantage of all chances to enter the Giveaway, eligible participants need to visit both hgtv.com and realtor.com®. Eligible U.S. residents can log on to hgtv.com for full details and the official rules after the sweepstakes begins.  Access to the HGTV sweepstakes' bonus entry opportunity will be available on the homepage of realtor.com® beginning on Dec. 29, 2015 through the sweepstakes period.

 

About Move, Inc. and realtor.com®                                                    

Move, Inc. operates the realtor.com® website and mobile experiences, which provide buyers, sellers and renters of homes with the information, tools and professional expertise they need to discover and create their perfect home. News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] acquired Move in November 2014, and realtor.com® quickly established itself as the fastest growing online real estate service provider in the first half of 2015 as measured by comScore. Move's network of websites provides consumers a wealth of innovative tools, including Doorsteps®, Moving.com™, SeniorHousingNetSM and others. Move supports real estate professionals by providing many services to grow their businesses in an increasing digital, on-demand world, including ListHub™, the nation's leading listing syndicator and centralized intelligence platform for the real estate industry; TigerLead®; Top Producer® SystemsFiveStreetSM and Reesio, as well as many free services.

Forward-Looking Statements

This document contains certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's views and assumptions regarding future events and business performance as of the time the statements are made. Actual results may differ materially from these expectations due to changes in global economic, business, competitive market and regulatory and other factors. More detailed information about these and other factors that could affect future results is contained in News Corp's filings with the Securities and Exchange Commission. The "forward-looking statements" included in this document are made only as of the date of this document and we do not have any obligation to publicly update any "forward-looking statements" to reflect subsequent events or circumstances, except as required by law. 

Media Contact: Christie Farrell, realtor.com, 408-558-7115

 

SOURCE Realtor.com



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