Realtor.com® Users Find It First to Win Airstream
Latest element of Find it First program has consumers searching for an Airstream on realtor.com and its mobile app for chance to win
SAN JOSE, Calif., June 26, 2013 /PRNewswire/ -- Realtor.com®, the leader in online real estate operated by Move, Inc. (NASDAQ: MOVE), today announced Find it First Hits the Road with Airstream, a mobile treasure hunt with iconic lifestyle brand Airstream, Inc. makers of premium luxury aluminum trailers. The new summer promotion encourages players to search for a virtual Airstream as it travels across the country, using realtor.com® and its mobile app, for a chance to win a grand prize of a 22' Airstream Sport.
Between June 26 and July 25, participants can search realtor.com® and its mobile app for the Airstream trailer as it travels the highways and byways of America. The Airstream location will be updated throughout the day[i] and teased out to players through Twitter and other social media channels. Each time a participant locates the Airstream in a new location, and sends it to an address specified in the contest rules he or she will be entered into a weekly prize drawing, as well as the grand prize drawing. Sweepstakes rules[ii] permit the grand prize winner to choose an Airstream or $20,000 towards rent or mortgage payments for a year.
"Real estate inventory is at historic lows. Realtor.com® launched Find it First to highlight how accurate and timely real estate listings help home buyers stay ahead of the competition," said Barbara O'Connor, executive vice president of marketing at Move. "Working with Airstream on a Find it First summer treasure hunt brings an element of fun to the campaign. In addition to the possibility of winning, this contest helps users explore realtor.com® and its mobile apps and become more familiar with our new features, such as school search and estimated home values."
"Both Airstream and realtor.com® are committed to the concept of 'home.' At Airstream, we provide consumers with a home away from home. This promotion aligns the desire of both companies to help people love where they live," said Mollie Hansen, vice president of marketing at Airstream. "The Find It First promotion is a fun way to highlight the best elements of both our companies."
Realtor.com® kicked off the Find it First campaign in March, with a comprehensive corporate rebranding that included a new website design, logo and the tagline, "Where Home Happens," alongside a national digital marketing campaign. The marketing and advertising initiative underscores the importance of providing consumers with the tools they need to find the right home and to connect with a REALTOR® at the right time.
Realtor.com® receives listings directly from more than 800 Multiple Listing Services (MLSs), which is more than any other real estate website. Through these connections, realtor.com® provides the most accurate and comprehensive data in the industry, enabling consumers to search 98 percent of all for-sale properties listed in the U.S.
- About realtor.com's Find it First Hits the Road with Airstream http://rltr.cm/airstream
- About realtor.com's Find it First campaign
- Read more about realtor.com
- Follow @realtordotcom on Twitter
- Connect with realtor.com on Facebook
Operated by Move, Inc., (NASDAQ: MOVE), realtor.com® helps connect people with the content, tools and expertise they need to find their perfect home. As the official website of the National Association of REALTORS®, realtor.com® empowers consumers to make the smartest decisions when it comes to finding a home by leveraging direct connections with more than 800 MLSs to deliver the most accurate and up-to-date listing information in neighborhoods across the country, and by making timely and meaningful connections between consumers and REALTORS®. Whether through desktop, mobile, or tablet versions, realtor.com® is where home happens.
About Move, Inc.
Move, Inc. (MOVE), the leader in online real estate, operates: realtor.com®, the official website of the National Association of REALTORS®; Move.com, a leading destination for new homes and rental listings, moving, home and garden, and home finance; ListHub™, the leading syndicator of real estate listings; Moving.com™; SeniorHousingNet; SocialBios; Doorsteps, TigerLead®; and TOP PRODUCER® Systems. Move is based in San Jose, Calif.
Airstream, manufacturer of the iconic "silver bullet" travel trailer, is the oldest recreational vehicle manufacturer in North America. Following founder Wally Byam's credo, "Let's not make changes, let's only make improvements," Airstream has remained a timeless classic throughout its 82-year history. A subsidiary of Thor Industries (THO), Airstream is based Jackson Center, Ohio, where a team of craftsmen remains dedicated to preserving the brand's legendary reputation for premium design, quality and innovation.
More information about Airstream, our dealers and current travel trailer and touring coach models can be found at www.Airstream.com. For the latest news on Airstream, "like" us on Facebook or follow us on Twitter @Airstream_Inc .
[i] Excluding weekends and holidays
SOURCE Move, Inc.
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