SAN JOSE, Calif., Sept. 16 /PRNewswire/ -- REALTORS® are again ahead of the curve by adopting mobile technologies that enable them to conduct business anywhere, anytime.

Mobile real estate marketing includes texting, mobile websites and mobile apps. REALTORS® use mobile marketing to inform consumers, keep track of transactions and stay in touch with clients.

Texting has been popular among REALTORS® for the last few years. Many REALTORS® optimize their websites for search engine marketing and for the mobile web. In the past year, the number of real estate apps has exploded and REALTORS® are creating or customizing apps to brand their businesses and stay connected with clients.

"Today's buyers want to immediately look up a house when they spot it from the road," said Karl Lee, President of the Santa Clara County Association of REALTORS®. "Our REALTOR® members are preparing themselves for what will eventually become an industry standard. We are proud to provide our members with technologies, such as TextMyMLS, that consumers demand."

SCCAOR President Karl Lee can be reached for comments at karllee@resultspros.com or 408.205.1726.

About the Santa Clara County Association of REALTORS®

SCCAOR, established in 1896, is California's oldest and Northern California's largest real estate association. We represent 7,000 REALTORS® and affiliate members. SCCAOR exists to meet the business, professional and political needs of its members and to promote, protect homeownership and private property rights.

SOURCE Santa Clara County Association of REALTORS

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