ROSEMONT, Ill., Aug. 8, 2013 /PRNewswire/ -- The CorningWare® and Corelle® brands are opening the doors to Fashion Kitchen today--an initiative helping consumers incorporate high style when cooking, baking and serving up their favorite dishes. Bringing the brands to the epicenter of fashion, they will be hosting a dinner with fashion designer, Rebecca Minkoff and renowned chef, Nate Appleman during Mercedes-Benz Fashion Week. Known for her playful collections with unexpected touches, Minkoff will share her fashionable entertaining tips and tricks while Appleman serves up select signature dishes in a style inspired by the fashion designer's favorite foods.
Now through August 23, at-home fashionistas passionate about food and entertaining can visit the CorningWare Facebook page to enter the Fashion Kitchen Sweepstakes for the chance to win a suite of CorningWare and Corelle products weekly and the grand prize trip for two to attend select Mercedes-Benz Fashion Week events, the Fashion Kitchen dinner with Minkoff and Appleman, as well as Rebecca Minkoff's fashion show. The Grand Prize winner and guest will also receive roundtrip transportation, accommodations, per diem and a suite of CorningWare and Corelle products for an estimated value of more than $9,000.
"Style is more than just the clothes you wear; it's a way of life, an expression of who you are. I love entertaining and keeping a chic kitchen," says designer Rebecca Minkoff. "I'm excited to work with CorningWare and Corelle to entertain and set the table in a fashionable way."
Dedicated to innovation, style and design, both the CorningWare and Corelle brands deliver products that are on-trend, and classic white dinnerware never goes out of style. CorningWare recently refreshed its iconic French White® product line to deliver contemporary design, improved versatility and ease of use. The new shape with iconic fluting is timeless, fashion-forward and unexpected, much like Rebecca's designs. The Boutique™ by Corelle® line delivers statement-making dinnerware that combines an elevated embossed design with durable Vitrelle® glassware technology, ensuring the dishes will be a table mainstay for years to come. The Corelle brand offering includes 75 designs incorporating patterns, florals and more, offering options perfect for any event.
To learn more about Fashion Kitchen, enter to win a trip to Fashion Week and view the official sweepstakes rules, visit CorningWare's Facebook page: www.facebook.com/Corningware.Kitchen.Table.
About World Kitchen, LLC
Headquartered in Rosemont, Illinois, World Kitchen and its affiliates manufacture and market metal cookware, glass, ceramic and metal bakeware, tabletop products, cutlery and kitchen tools sold under well-known brand names, including Baker's Secret®, Chicago Cutlery®, Corelle®, CorningWare®, EKCO®, Magnalite®, OLFA®, OLO®, Pyrex®, Revere®, Snapware® and Visions®. The company and its affiliates employ approximately 3,222 people, and have major manufacturing and distribution operations in North America and Asia-Pacific regions. For more information, visit www.worldkitchen.com. Corningware and Pyrex are registered trademarks of Corning Incorporated, used under license by World Kitchen, LLC.
About Rebecca Minkoff
With a vision of building a lifestyle brand for the downtown romantic, San Diego-born designer Rebecca Minkoff founded her company in 2001 after she developed a small apparel line. She spent the next few years working on the small collection until 2005 when Rebecca developed the "Morning After Bag". The bag became an overnight sensation and Rebecca began solely concentrating on developing additional styles to build out her romantically themed day-to-night handbag collection. After four years of consistent growth in accessories under her belt, Rebecca returned to her original love of apparel design and introduced a ready-to-wear collection in 2009. Rebecca Minkoff's designs are a favorite for modern, trend-setting everyday women and celebrities alike.
About Nate Appleman
A graduate of the Culinary Institute of America and 2009's 'Rising Star Chef' at the James Beard Foundation Awards, Appleman honed his skills as an apprentice in Florence, Italy and it was this experience that became the foundation for his inspiration as a chef. Appleman is known for his seasonal menus inspired by local produce, heritage meats, and sustainable seafood, and credits his relationships with local purveyors for providing him with the ingredients that inspire his gutsy, flavorful dishes. A 2009 and 2012 Next Iron Chef contestant, Appleman currently works with Chipotle Mexican Grill, where he implements his expertise to improve upon the chain's culinary standards and cooking techniques. Appleman is also a regular on the Food Network.
Contact: Jamie Dammrich
SOURCE World Kitchen, LLC