MONTREAL, Sept. 17, 2016 /PRNewswire-USNewswire/ -- At the Fifth Replenishment session for the Global Fund to Fight AIDS, TB and Malaria in Montreal, (RED), the AIDS organization created by Bono and Bobby Shriver in 2006 to drive private sector donations to the Fund, pledged a further $100 million over the next three years. At this replenishment conference, (RED)'s pledge is the 14th largest among this conference's list of donors.
The Gates Foundation offered a match of $50 million, which will bring (RED)'s total target to $500 million by 2019.
(RED)'s CEO, Deb Dugan said "We're so proud to work alongside the lifesaving Global Fund and its efforts to end AIDS. (RED)'s contribution to date of $360 million has benefited the lives of 70 million people. (RED)'s small team of 20 people is working hard to help millions more people with our new pledge and grateful to the Gates Foundation for its support of our work to deliver the private sector to this fight."
"C'monnnn, (RED)'s the little engine that could, working around the clock to get companies and people involved in the fight to kill this killer virus….and now making a pledge that will take its total to half a billion dollars by 2019. None of this happens without (RED)'s partners, companies like Apple, Starbucks, Bank of America, Coca-Cola, and we'd be nowhere without the support of the Gates Foundation. Thank you," said Bono, Co-Founder of (RED).
(RED) was founded by Bono and Bobby Shriver in 2006 to engage businesses and people in the fight against AIDS. (RED) partners with the world's most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Bank of America, Beats by Dr. Dre, Belvedere, Claro, The Coca-Cola Company, MCM, NetJets, Salesforce, SAP, Starbucks, Telcel. (RED) Special Edition partners include: aden+anais, Alessi, ALEX AND ANI, Fatboy USA, Fresh, Girl Skateboards, Gretsch, HEAD, Le Creuset, Live Nation Entertainment, Moleskine, Mophie, Piaggio and Wolfnoir.
To date, (RED) has generated $360 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 70 million people with prevention, treatment, counseling, HIV testing and care services.
The Global Fund to Fight AIDS, TB and Malaria:
The Global Fund is a 21st-century partnership designed to accelerate the end of AIDS, tuberculosis and malaria as epidemics. As a partnership between governments, civil society, the private sector and people affected by the diseases, the Global Fund mobilizes and invests nearly US$4 billion a year to support programs run by local experts in more than 100 countries. By challenging barriers and embracing innovative approaches, we are working together to better serve people affected by the diseases.
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