Red Hot Labs Introduces Toro to Increase Facebook Mobile App Installs within Ten Minutes
SAN FRANCISCO, Nov. 5, 2014 /PRNewswire/ -- Red Hot Labs today unveiled Toro, a powerful programmatic marketing tool that gives companies a fast, easy way to reduce costs and increase volume of Facebook mobile app installs. The product, developed by the team that created the popular game Farmville, is already used by 30 companies including gaming firms like Bee Cave and Betable; social discovery site Sosh; mobile search engine Quixey; and on-demand phone number service Burner.
The market for Facebook mobile advertising is growing with companies spending 50-75 percent of their mobile budget on Facebook over other networks. In the most recent quarter, two-thirds of Facebook's advertising revenue came from mobile ads. As companies flock to advertise on Facebook mobile, they encounter a complex jungle of bidding and targeting options, measurement pitfalls, and rapidly evolving best practices.
"The phenomenal rise of Facebook mobile makes it the most significant platform to reach users around the globe," said Amitt Mahajan, co-founder of Red Hot Labs. "As mobile developers, we were frustrated by the lack of effective tools to improve our campaigns. Toro masks the complexity of running high performing mobile campaigns enabling companies to focus on the things that matter most to grow their apps."
With Toro, companies can launch a campaign from their browser in five minutes without making any code change to their app. Based on a set of powerful algorithms, Toro allows companies to create hundreds of intelligently split tested campaigns with a single click; automatically rebalances budgets on the fly; and generates beautiful, curated dashboards for anyone in an organization to grasp the performance of an ad campaign.
Bee Cave Games, a social mobile game developer, has seen a 27 percent reduction in the cost per install (CPI) and has saved 90 hours a month in development time with Toro. Burner has lowered its CPI by 32 percent and miDrive, a UK developer connecting driving instructors to education resources, has seen an 11x increase in mobile installs and a 73 percent fall in CPI.
"Toro has been an invaluable asset as we grow our audience across mobile," said Vivek Patel, co-founder of Sosh. "To drive mobile app installs, we needed a product developed by growth experts who understand the intricacies and quirks of mobile app installs. In Toro, we found a product that is fast, insanely simple to use and yet powerful enough to give us all the metrics we need to drive mobile performance campaigns."
About Toro
Toro's features include:
- Simple three-step workflow making it easy for marketers of all experience levels to run expert-level campaigns without requiring a developer.
- Split tests for dozens of variants that are easily configured to gain new insights.
- Automatic management and optimization for campaign bidding and budgeting.
- Curated dashboards and reporting including post-install metrics such as ROI and Lifetime Value (LTV).
- Integration with mobile measurement partners such as Adjust.com.
- Lower percentages of fees compared with offerings on the market today.
- Free to start immediately at usetoro.com.
About Red Hot Labs
Red Hot Labs is backed by marquee investors including Andreessen Horowitz, Greylock Partners, SV Angel, General Catalyst, Japan's IT-Farm and private individuals. The company, headquartered in San Francisco, was started by serial entrepreneurs Amitt Mahajan and Joel Poloney.
Contact:
[email protected]
SOURCE Red Hot Labs
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