SALT LAKE CITY, Feb. 5, 2014 /PRNewswire/ -- Red Intelligence, Inc., the technology arm of Red Touch Media, a leading global provider of cloud media content services, announced today that it has become a Certified Widevine Implementation Partner. The certification enhances the security of Red Touch Media's cloud video platform and offers its customers the ability to package, securely distribute, and protect playback of video content on more than 440 million consumer electronics devices through Google's Widevine multi-platform digital rights management (DRM).
The combination of Red Touch Media's Express platform, which allows for purchase and distribution of HD and SD video content, with Widevine DRM will create a secure foundation for digital media publishers to roll out revenue-generating pay media services across smartphones, tablets, PCs, Set Top Boxes and Smart TVs. Red Touch Media supports video distribution to the widest range of devices in the industry and was the first company to ever deliver a movie to a digital device.
"Red Touch Media's support for Google Widevine will make it easier than ever for our customers to implement DRM and protect their video content while distributing it across more devices than any other solution in the industry," said Brian Young, Director of Engineering at Red Touch Media. "Our customers will feel safer knowing that they can securely and cost-effectively deliver video content across devices while leveraging the booming online over-the-top (OTT) video market."
With the implementation of Widevine Red Touch Media will add support for one of the most widely deployed DRM solutions in the market, which reaches more than 440 million devices, including more than 270 million televisions, Blu-ray players, set-top boxes, and game consoles. The announcement comes as online video consumption rates continue to grow, allowing media publishers to capitalize on the growing popularity of long-form, premium TV content on the Web.
Red Touch Media incorporates cloud-based Widevine DRM packaging into the digital media ingestion process, allowing content owners and licensees to securely upload premium content and have it automatically encrypted and packaged with Widevine DRM. Once packaged, these assets can then be distributed via the cloud directly to consumer devices.
Red Touch Media's content management and distribution solutions have over a decade of in market use by some of the largest distributors of digital media, including major motion picture studios and music labels. NBC Universal, Paramount Pictures, Sony Pictures, Warner Music Group, EMI and HDNet are some of the companies Red Touch Media has most recently worked with.
About Red Touch Media
Red Touch Media (RTM) connects content owners, advertisers, retailers and consumers to premium digital content via one of the entertainment world's most innovative distribution platform. RTM provides content owners with a reliable, secure solution to manage and deliver all digital media assets to their audiences and clients. Advertisers and retailers can target consumers through user content preference and downloads. For more information on Red Touch Media please visit http://www.redtouchmedia.com.
SOURCE Red Touch Media