Red State Blues: Post Election Trends Show Entertainment Up, Home Improvement Spending Steady
Porch.com finds consumers in red states increased spending on entertainment after 2012 election
SEATTLE, Nov. 4, 2013 /PRNewswire/ -- As the nation approaches another election day, Porch.com (http://porch.com) today announced the results of a data study on home improvement and maintenance activity across the country following the 2012 presidential election. The world's first home improvement network analysis found that following the re-election of President Barack Obama, consumers did not drastically change their spending on home improvement projects and maintenance. Examples of home improvement and maintenance projects include ceiling repair, painting, carpentry and plumbing.
"I think what our data team has proven is that there is no relationship between how a state votes and the subsequent change in consumer spending. However, in particular regions of the country, we did see an increase in entertainment spending – possibly in reaction to the emotion they were feeling after President Obama was elected to a second term," said CEO of Porch.com, Matt Ehrlichman.
The data indicates that those states that tended to vote for Romney experienced more of an increase in entertainment spending than those states that voted for Obama. Porch.com theorizes that those states that were most disappointed in the results of the election were more likely to turn to entertainment.
Tim Ellis, data journalist for Porch.com said "We speculate that many individuals may have increased entertainment spending in order to escape the reality that the President would be serving a second term."
Examples of entertainment spending include electronics, movies, pets and toys.
Porch.com is the first and only free home improvement network that connects homeowners and renters with the right home service professionals based on who neighbors have used, project and cost history, and friend and neighbors' endorsements. In addition, Porch.com helps home professionals get more business, better exposure, and higher revenue with free business profiles and paid Marketing & Analytics tools. Porch can be found online at http://porch.com.
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