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2014

Red Stripe Makes "Official" Call on Big Game Happenings

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NEW YORK, Feb. 2, 2013 /PRNewswire/ -- In the wake of recent press coverage on the use of Jamaican accents in advertising, the authentic Jamaican Beer Brand Red Stripe in keeping with its reputation for spreading positivity and making others happy has decided to weigh in with its "official" take on the subject:

"Red Stripe understands there has been a lot of conversation around the use of Jamaican accents in recent TV commercials.  As the icon of Jamaican culture, we are happy to make our own 'official' call on the subject and say, 'HOORAY COMMERCIAL!'"

Red Stripe, like Jamaican culture itself, is all about spreading positivity and happiness. "Big up" to all those who share our belief in inspiring optimism in celebration of the Big Game. Red Stripe will be sharing other "official" calls throughout the game and during halftime on Twitter, Facebook and YouTube. Stay tuned for more fun from everyone's favorite Jamaican lager. Hooray Red Stripe!

Red Stripe reminds everyone to always drink responsibly.

For a sneak preview of Red Stripe's "official" call to be shown on Sunday, click here: http://youtu.be/1g-MMdwBBZw

www.facebook.com/RedStripe 
www.youtube.com/RedStripeBeer 
www.twitter.com/RedStripe 

About Red Stripe 
Red Stripe was first brewed in Jamaica in 1928 and is now available in some 20 markets around the world.  The flagship brand of the "World's Coolest Beer Company", Red Stripe has earned the distinction of having some 11 Monde Selection Gold Medals to its credit among numerous other awards. Red Stripe Light was introduced to the US market in March 2010. Red Stripe, Red Stripe Light, Red Stripe Bold and associated logos are trademarks. Diageo owns the majority stake in the Red Stripe Company, and so lists the great Jamaican Beer among its portfolio of premium alcohol brands. 

 

SOURCE Red Stripe



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