RedBrick's uniquely integrated model blends digital and live support delivered by a broad, cross-disciplinary team, which produces a better, more cohesive well-being experience. Results from a rigorous study found that RedBrick's approach to coaching yields clinically significant biometric outcomes—reducing obesity and hyperlipidemia—and improves behaviors ranging from physical activity to nutrition, and resilience to stress. Research conducted in 2015 confirmed that key portions of the population, particularly older individuals and those in rural areas, prefer live interaction with a coach over digital forms of engagement. Integrating both is essential to meeting diverse population needs.
"While we're proud of our progress in advancing the digital coaching experience and demonstrating real, objective outcomes from our digital interventions, we're equally proud to have re-imagined the role of the coach by applying our unique Behavior Change Framework™ to the coaching process," said Jeff Dobro, MD, chief medical officer at RedBrick. "Our research confirms what we've always suspected: that providing access to personal coaching is essential to engaging populations across the risk spectrum. We've also re-imagined how our teams are built, so we can provide effective support across that spectrum—from those who are well to those with chronic conditions."
In addition to their advanced behavioral training, RedBrick's coaches offer a breadth of expertise to address needs not typically covered by wellness coaches. "Our teams provide effective support to those with rising risks or with chronic conditions, and our model uniquely extends to cover personal pharmacist support and high-risk care coordination services," added Dobro.
RedBrick's new Phoenix-based coaches and well-being guides join those at the Minneapolis headquarters in delivering a concierge-style coaching experience that is supportive, non-judgmental and behavior-based. RedBrick's unique "Person-First" approach starts with intrinsic motivations and life goals, rather than leading with risks and conditions. Consumers consistently give the experience five-star ratings and strong net promoter scores.
About RedBrick Health
RedBrick Health helps organizations improve population health and well-being. Because every consumer has unique needs, we combine our exclusive Behavior Change Framework with adaptive technology and live concierge services to drive greater engagement and more lasting results than industry norms. Over 100 leading employers, partners, health plans and healthcare delivery organizations rely on RedBrick Health to measurably improve the health of their populations—while measurably improving their bottom line.
Visit RedBrick at RedBrickHealth.com, read more at the Health Innovation Blog, or follow the company on Twitter or LinkedIn.
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SOURCE RedBrick Health