2014

Rede Globo: Carnaval Broadcast Becomes Interactive and Offers New Features in 3D

RIO DE JANEIRO, Feb. 17, 2012 /PRNewswire/ -- Rede Globo is mobilizing a major operation for the coverage of Carnaval 2012. Nearly three thousand staff members will be working on the broadcast of the samba school parades for the special group of Sao Paulo and Rio de Janeiro, in addition to covering the street groups, or blocos, the festivities in Salvador and Recife, and following things close-up wherever carnival is taking place.  All scheduled news shows will feature the latest news and all angles of the festivities that are mobilizing the entire country.  

In the city of Sao Paulo, celebrations begin this Friday the 17th Cleber Machado and Mariana Godoy will be narrating the parade days straight from the studio bubble positioned above the sambodrome.  "The Sao Paulo carnaval has been changing little by little as it grows. There's always something new in the float themes, in the way the schools are developing," says Mariana. To help them in their search for information and news of what each school will be bringing to the parade avenue, the news production staff prepares an enormous compilation of more than 50 pages on each school.  And the news anchors themselves visit the warehouses, talk to the artistic designers known as carnavelescos, and members of the guilds. "We have a script that's very well prepared by the staff.  And we do research, trying to add new information and points of interest. I always like to include a few items on the history, the periods, the personalities involved," says Cleber.  

In the intervals between parades, Chico Pinheiro is in charge of 'Estudio Globeleza,' where he shows the best moments and the highlights of each school, with participation by TV viewers who assign grades to the schools. To assist him with the review of each school, he has commentaries by singer Negra Li, actor Ailton Graca, musician Celso Viafora and composer Leandro Lehart.

During the two days of parades, a team of 18 reporters will be distributed throughout the sambodrome, sharing information from the broadcast of the Sao Paulo carnaval. They are: Alan Severiano, Cesar Menezes, Daiana Garbin, Fabio Turci, Fernando Rocha, Gloria Vanique, Graziela Azevedo, Jose Roberto Burnier, Marcio Canuto, Maria Julia Coutinho, Mariana Ferrao, Mauricio Kubrusly, Michelle Barros, Monalisa Perrone, Nathalia Ariede, Phelipe Siane, Rodrigo Alvarez and Veruska Donato.

A gateway 28 meters wide and 16 meters high receives the public as well as the schools that are going on parade.  In the broadcast, 30 cameras are used along the length of the avenue, seven cranes and four trucks with mobile broadcast units – with one of them exclusively for audio.  In the space for the percussion section, ten microphones are positioned to capture every heartbeat of the samba schools.  And spread out along the bleachers ten more microphones are used to capture the mood of the crowd watching the school in the avenue.  In total, 50 tons of equipment are needed.

The parades of the samba schools of São Paulo will be shown this Friday, the 17th, right after 'Globo Reporter,' and on Saturday, the 18th, after 'BBB12.' On Tuesday, the 21st, the evaluation of the Sao Paulo parades will be broadcast, right after the repeat of the soap opera 'Mulheres de Areia.'

PARADES OF RIO DE JANEIRO

The carioca celebration is happening on Sunday and Monday night, the 19th and 20th.  The duo of Luis Roberto and Glenda Kozlowski will be broadcasting carnaval straight from the "Samba Corner," set up at the beginning of the avenue Marques de Sapucai. "We have an amazing partnership, we can understand each other with just a glance.  It's a pleasure to be presenting carnaval alongside of Glenda for the third year in a row!" proclaims Luis Roberto. Since December of last year, the narrators have been visiting warehouses in the City de Samba, to interview the carnavalescos and members of the schools, and get to know close up each one of the guilds that is getting ready to take to the avenue this year. The duo reports that they have already found out about a lot of terrific surprises that the schools keep in reserve for the audience that will be attending the show, but the secret is held strictly under lock and key until the big day.  "I do not tell anyone.  Boyfriend, kids, friends... everyone is dying of curiosity but I hold them off," Glenda laughs.  

The carioca broadcast has a crew of two thousand people.  On the avenue, Renata Capucci and Flavio Fachel are reporting from entrance area. From the bleachers, Mariana Gross and Vandrey Pereira bring all of the emotion of the crowd watching the parades.  From within the staging area, André Luiz Azevedo and Edmilson Avila show the schools getting ready for the avenue.  At the start of the avenue Sapucai, Fabio Judice and Sandra Moreyra catch the latest details of the participants before they step out onto the samba track.  Renato Ribeiro and Lilia Teles roam from one end of the avenue to the other, revealing details that the broadcast cameras are unable to capture: the mood of the dancers, the performance of the allegory, anything out of line.  Reporters Monica Sanches and Paulo Renato Soares are stationed at the end of the parade, and in the dispersal area, Flavia Januzzi and Isabella Scalabrini wrap up coverage on the avenue.  

Located in the dispersal area, the 'Estudio Globeleza,' springs into action at the end of the presentation of each samba school. Ana Paula Araujo heads up a team of commentators to debate what were the highlights, the best moments, and problems of the guilds that have just gone by.  For this task, she is assisted by sambista Teresa Cristina, producer Haroldo Costa, singer Fernanda Abreu and actor Eri Johnson. In addition to the commentators, Ana Paula will have as special guests people from the world of music and samba, to liven the chat on the high points of the carnaval.

In the studio, an interactive touch screen displays the best moments and links with reporters on the avenue, messages from internauts and notes from TV viewers.  Viewers can also actively take part in the broadcast, sending their opinions and comments on the schools by texting as well as collaborative videos through the Carnaval do G1 homepage, which may be shown on TV.  The public can also give grades for each school in six categories: the samba-enredo, or theme song of each school, percussion, the mestre-sala and porta-bandeira dance team leading the float, the floats, the costumes and the comissao de frente, or leading contingent.

The parade coverage for Rio de Janeiro includes novelties to heighten the impact of the celebration's broadcast. A new track has floating cameras above the bleachers of the final section, moving among the schools throughout the parade. Details of the show on display will not go unnoticed by spectators, now that two HD mini-cameras are positioned on each side of the avenue.  A crane takes care of movement through the midst of the floats and dancers, while two helicopters capture from the sky the biggest celebration in the country. In addition to 40 cameras, including five wireless units to be distributed all along the parade route. In order for the TV viewer to feel close to the avenue, at the second recess along Sapucai avenue, a special camera captures the images and, above all, the sounds of the heart of the schools: the percussion. The purpose is to render in detail the rhythms of each instrument, making it even more exciting for those watching the show.  

The parades of the samba schools of Rio de Janeiro are shown on Sunday, the 19th, after 'Fantastico' and on Monday, the 20th, after 'BBB12.' On Monday and Tuesday, TV Globo shows a summary of the highlights of the previous day, right after 'Jornal Hoje.' And on Ash Wednesday, the 22nd, the evaluation will be broadcast after the repeat of the soap opera 'Mulheres de Areia.'

HD 3D BROADCAST, LIVE

For the third year in a row, Rede Globo is broadcasting the parade of the samba schools of the special group in Rio de Janeiro in HD 3D.  In 2010, only Rio de Janeiro received the 3D signal. Last year the first national broadcast was done with this technology, extending the experience to other cities. The coverage of the event relies on equipment used in the production of Hollywood 3D movies, with 40 HD cameras and 6 native 3D cameras.

In addition, for the first time, a super-slow-motion 3D camera will be used, capable of creating images of up to 800 frames per second, which will heighten even further the impact of the spectacle, giving TV viewers the sensation that they are walking in the midst of groups of dancers and percussionists.  

The three-dimensional broadcast can be exclusively sampled by clients of NET HD and NET HD Max, on channel 703, on February 19th and 20th, starting at 9:00 p.m.  The audience in the sambodrome can enjoy this new feature on the 3D monitors scattered along the avenue.  

GLOBO NEWS

Carnaval has already started on the news channel, which brings complete coverage – live on all news programs, - of the parades in Rio de Janeiro and Sao Paulo and the festivities in the country's main cities.  

On Friday the 17th, at 11:30 p.m., 'Sarau' is presenting the history of the famous parade marches that go with different generations. Host Chico Pinheiro will receive the carioca bloco Bola Preta and Joao Roberto Kelly, musician and author of famous parade marches. The program was recorded in the bohemian neighborhood of Lapa, in Rio de Janeiro, featuring a whole lot of music. On Saturday the 18th, 'Almanaque' is showing an exclusive interview with Alceu Valenca, star of the Recife carnaval. However, the singer will not just be talking about the festivities.  He will be recounting points of interest about the beginning of his career as well as his personal life, and talking about what it's like being mobbed by fans.  

On the following day, on 'Globo News Especial,' the public can catch a glimpse of how the percussion sections of the Rio de Janeiro samba schools operate, always putting on such a great show in their parades down Marques de Sapucai avenue. How are the percussionists organized?  What is the role of each instrument, and how do the leaders do their jobs? Reporter Flavia Januzzi has gotten to know all of the percussion sections in the carioca special group, and shows what is best about them and how they reinvent themselves each year for the spectacle on the avenue.  The special will air on Sunday the 19th, at 8:30 p.m.  

G1

The Globeleza carnaval will be invading the internet via G1 and follow carnaval all over Brazil, 24 hours a day, every single day of the festivities.  Rio de Janeiro, Sao Paulo, Bahia, Pernambuco, Rio Grande do Sul, Amazonas and Espirito Santo have special web pages with photos, videos and articles on muses, street blocos and the samba schools. In Recife, for example, the site features the Galo da Madrugada bloco; while in Bahia, the emphasis is on the big parties in the streets of Salvador.

On the days that samba schools are on parade in Rio de Janeiro and Sao Paulo, the Globeleza site is providing special coverage, with video of the high points and all information, direct from the Sambodrome. Members of the public have a special presence on the site, taking part in discussions and sending in their own videos, focusing on carnival, watching the broadcast, and sending messages to distant relatives. The videos may be used during broadcast of the parades.  In addition, internauts can assign grades to the schools on display on the avenue. By phone, the public can send questions and messages with comments on the parades. The messages selected are shown during the broadcast.  

In Rio de Janeiro, the coverage of the major and more traditional street groups, or blocos de rua, is also intense. Internauts can find themselves in a megaphoto and share the joy of the days of celebration across the social networks.  For anyone who wishes to follow the festivities from the comfort of home, the Globeleza site will be broadcasting live the parades of the most important groups in the city of Rio, as well as reviewing their history.  

TV GLOBO INTERNACIONAL

TV Globo Internacional spreads the celebration beyond the boundaries of Brazil. The parades of the samba schools of the special group of Rio de Janeiro and Sao Paulo, as well as the highlights of the Galo da Madrugada festivities, will reach the homes of the 580,000 subscribers to the international channel, spread across 115 countries on five continents. Brazilians and Portuguese speakers can enjoy all the details of the party that shakes up the country, and even observe the selection process that picks the great champions of Carnaval 2012.

Globo Office of Communication
Further information: www.redeglobo.com.br
Fernanda Vio
E-mail: fernandavio@tvglobo.com.br
Tel.: 55 11 5112 4326

SOURCE Rede Globo




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