NEW YORK, March 8, 2013 /PRNewswire/ -- Today RedRover launches a revolutionary new platform to make parents' lives easier and more fun. Offering parents a new and truly innovative way to discover the things going on in their town that are just right for them, RedRover has broken new ground in social software by launching a unique and clever platform into a demographic long underserved by innovative software.
RedRover users follow event listing streams from their favorite places or brands -- kind of like Twitter, but for time-based activities. The mobile app and website then give the user the ability to sort by date, distance, age groups and categories. The result is a swift and pain-free decision-helper.
"Parents lives are hard enough," says Kathryn Tucker, RedRover's Founder and CEO, and mother of two. "I wanted to build a service that eases the burden around trying to figure out what to do -- there is too much information out there and no easy way to reduce it to just what's right for me. My goal is to find the easiest way to connect parents with the kind of high quality, fun events they are looking for."
Partners like The American Museum of Natural History, 92Y, and the New York Public Library were quick to sign on. Tucker reached out to more than 200 institutions nationwide and was met with a warm reception. "These non-profits, which have wonderful programming for kids, saw the point of RedRover immediately. The inefficiency of search for parents has kept traffic from their doors. It took no time for them to see the value of a service which consolidates all the available choices and suggests events to the people most likely to enjoy them," said Tucker.
From the New Victory Theater and Central Park in NYC, to the Denver Zoo, The Pennsylvania Ballet, The Bay Area Discovery Museum, The International Spy Museum and the Dallas Museum of Art, RedRover is filled with high quality kid-friendly things to do. Museums, libraries, sports teams, film festivals, farmer's markets, and nature centers are all publishers on the platform.
RedRover partners have the opportunity to publish events in real time and color their event listings with descriptions, photos, directions, and even offers the ability to buy tickets. RedRover gives partners, venues and marketers, a brand new mobile way to reach their customers.
"The New York Public Library is proud to be a founding content provider of RedRover. RedRover will promote the diversity of programs available to parents and children, and the Library is excited to share the thousands of free family and educational programs offered by the Library throughout the Bronx, Manhattan and Staten Island," said Johannes Neuer, NYPL's Associate Director of Marketing.
RedRover is available on iPhone and iPad as well as on the web at https://redrover.co.
The new platform is launching first in New York City with plans to launch in Atlanta, San Francisco, and across the country in the coming weeks.
Before RedRover, Tucker produced successful indie films including The Station Agent, The Fog of War and Stevie. She has spoken at Mom 2.0 and SXSWInteractive.