Former DDB Planning Director Joins San Francisco Office

NEW YORK, March 16 /PRNewswire/ -- Redscout announced today the appointment of Mark Lewis to Strategy Director at Redscout.  In this position, he will be based in San Francisco and lead brand strategy and innovation teams on a range of Redscout businesses.

An active and vocal member of the brand planning community, Mark is dedicated to moving marketing thinking forward.  As such, he created and hosted the acclaimed 2009 Planningness, a conference created in the absence of the 2009 4A's Planning Conference.

"As the Redscout west coast presence continues to grow, we're recruiting the best in the business.  Mark certainly fits that bill," said Tom Raith, Managing Director, Redscout.  "He has an innovator's mindset and is a truly provocative thinker who is impacting the industry we work in.  We look forward to adding his passion and smarts to our roster."

"For some time I have felt that marketing is at a crossroads, that there needs to be a greater focus on doing, interacting and designing for brands. This is exactly what Redscout does, so joining them is an exciting natural next step for me," said Lewis.

Mark joins Redscout from DDB San Francisco, where he served as an Account Planning Director since 2006.  Prior positions included roles at Kirshenbaum Bond & Partners, Leo Burnett and Ogilvy & Mather.  His client work includes brands such as Kingsford, Brita, Cadillac, SOYJOY, Edward Jones and Beech-Nut and he has won Jay Chiat Awards, Effies and DMA awards.  Mark received his MBA from New York University, Stern School of Business.

About Redscout

Redscout is a brand-driven innovation firm with offices in New York and San Francisco. Redscout serves as a strategic partner for companies such as PepsiCo, Del Monte, Domino's, Kate Spade, and Diageo, where they help develop brand strategy, new-to-the-world brands, product and service innovation and useful, yet imaginative design and go-to-market strategy. Redscout is part of MDC Partners, Inc, a portfolio of best-in-class marketing communications companies based in New York and Toronto.

SOURCE Redscout

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