Regal Cinemas Partners with Coca-Cola on 'Tweet a Coke' Program
KNOXVILLE, Tenn., July 29, 2014 /PRNewswire/ -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announces a way for guests to share their love of moviegoing and Share a Coke. In the spirit of sharing all summer long, Coca-Cola and Regal Cinemas are teaming up to introduce "Tweet-a-Coke." Part of Coca-Cola's "Share a Coke" campaign, "Tweet-a-Coke," gives fans the chance to Share a Coke via Twitter.
A social-commerce first for Coca-Cola, moviegoers can buy and Tweet a friend a Coca-Cola at participating Regal Cinemas across the country. They simply connect a credit card to their Twitter account, then tweet a friend using @TweetACoke, the word "enjoy" and their friend's Twitter handle.
"Regal Cinemas is excited to be Coca-Cola's first 'Tweet a Coke' partner," said John Curry, senior vice president of food service at Regal Entertainment Group. "Together, Coca-Cola and Regal Cinemas have been bringing happiness to moviegoers for 12 years, and now we're teaming up to make this summer of sharing even bigger."
"Tweet-a-Coke" serves as a digital experience for Coca-Cola's 'Share a Coke' campaign which extends an invitation to America to find their name and the names of family, friends, colleagues on a bottle of Coca-Cola… and together open a little extra happiness this summer. The campaign features 20-ounce bottles with the iconic Coca-Cola logo swapped out for 250 of the nation's most popular names among teens and Millennials. To find out which names are available in-stores, fans can visit ShareaCoke.com. 'Share a Coke' will also tour the nation with more than 500 stops where people can customize Coca-Cola mini cans for themselves and a second can for someone special. ShareaCoke.com offers date and location information for the cross-country tour.
About The Coca-Cola Company:
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola®, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero™, vitaminwater®, Powerade®, Minute Maid®, Simply™, Georgia® and Del Valle®. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 7,341 screens in 573 theatres in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of July 24, 2014. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.
Vice President of Marketing & Communications
Regal Entertainment Group
SOURCE Regal Entertainment Group