Registration Opens for 4K 4Charity Fun Run at the 2015 NAB Show

Event celebrates industry's Ultra HD achievements and raises funds for global and local charities - www.4K4Charity.com

Feb 09, 2015, 03:00 ET from Elemental

PORTLAND, Ore., Feb. 9, 2015 /PRNewswire/ -- Elemental Technologies, the leading supplier of software-defined video solutions for multiscreen content delivery, together with founding co-sponsor Ericsson, today announced open registration for the 4K 4Charity Fun Run to be held April 14, 2015 in conjunction with the NAB Show in Las Vegas. Available to all 2015 NAB Show attendees, the 4km (2.49-mile) race commemorates major 4K achievements across the media and entertainment industry and raises funds for global and local charities. 

Premier sponsors for the 4K 4Charity Fun Run at the 2015 NAB Show include Akamai Technologies, Aspera, an IBM company, Dolby Laboratories and Verimatrix. ChyronHego, DTS, Inc. and EVS are supporting sponsors.

"We are pleased to offer NAB Show attendees the opportunity to participate in a healthy, fun activity while supporting important causes," said Chris Brown, executive vice president, Conventions and Business Operations at NAB. "The 4K 4Charity Fun Run also provides a unique way to make visible the importance of 4K technology to the global media and entertainment industry."

The inaugural 4K 4Charity Fun Run in Amsterdam during IBC 2014 was a resounding success, with nearly 250 registered runners and more than $23,000 (USD) raised for Oxfam International. The combination of supporting a healthy activity, creating a unique networking opportunity and giving to those in need proved to be an enjoyable and rewarding event for participants. After receiving widespread positive feedback from participants and sponsors, Elemental and founding co-sponsor Ericsson are proud to host the second 4K 4Charity Fun Run at the 2015 NAB Show.

The 4K 4Charity Fun Run will start at 7:30 am on Tuesday, April 14 and loop through Sunset Park, which borders McCarran International Airport in Las Vegas (2601 E. Sunset Road). Transportation from major NAB Show hotels to and from the race location will be provided free of charge beginning at 6:45 am. After completing the course, runners can celebrate the event over light snacks and beverages.

Proceeds from the 4K 4Charity Fun Run will be designated for Heifer International, an organization that helps link communities and bring sustainable agriculture and commerce to areas with a long history of poverty. Additionally, a portion of the proceeds will be given to Shade Tree, a local Las Vegas-based charity that provides safe shelter to homeless and abused women and children in crisis. Race participants are also encouraged to join ONE, a campaign and advocacy organization committed to the fight against extreme poverty and preventable disease.

"Momentum for 4K is building with media leaders making 4K content available through new services, decreased pricing for 4K-ready consumer devices and advances in key technology enablers such as HEVC," said Keith Wymbs, chief marketing officer at Elemental. "We are thrilled to help usher in the age of Ultra HD and provide an event for our colleagues across the industry to celebrate 4K achievements in a very positive and beneficial way."

"Advancements in TV technology have become increasingly consumer-driven and high expectations around video quality are impacting 4K adoption across the world," said Dr. Giles Wilson, Head of TV Compression, Ericsson. "Through our sponsorship of the 4K 4Charity Fun Run, we are proud to celebrate the power of the consumer in driving innovation within the TV and media industry, and a future of continuous improvement in delivering superior quality viewing experiences underpinned by our 20 years as leaders in video compression."

A limited number of 4K 4Charity Fun Run sponsorships are still available. The deadline for sponsorship commitments is February 28, 2015. Inquiries may be directed to laurab@elementaltechnologies.com. For more information about the 4K 4Charity Fun Run, please visit the registration page.

About Elemental

Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the use of software-based video processing to distribute video over IP networks. Solutions from Elemental provide the flexibility, scalability and performance required to deliver high quality video via turnkey, cloud-based and virtualized deployment models. Powering video experiences for more than 600 leading media franchises worldwide, Elemental helps pay TV operators, content programmers, broadcasters and enterprise customers bring video to any screen, anytime – all at once. The company has offices in the United States, the United Kingdom, France, Hong Kong, Singapore, Japan, China, Russia, India and Brazil. To learn more, please visit www.elementaltechnologies.com and follow @elementaltech on Twitter.

About Ericsson

Ericsson is the driving force behind the Networked Society – a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, businesses and societies to fulfill their potential and create a more sustainable future. Our services, software and infrastructure – especially in mobility, broadband and the cloud – are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities. With more than 110,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world's mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions – and our customers – stay in front. Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2013 were SEK 227.4 billion (USD 34.9 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

About NAB Show

NAB Show, held April 11-16, 2015 in Las Vegas, is the world's largest electronic media show covering the creation, management and delivery of content across all platforms. With more than 98,000 attendees from 150 countries and 1,600+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways.

Press Contact

Laura Barber
Elemental Technologies
laurab@elementaltechnologies.com 
(503) 703-3638

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