Regulations for the Indian Broadcasting Industry

NEW YORK, Sept. 30, 2014 /PRNewswire/ -- This market insight provides an overview of the broadcast ecosystem in India, and the important rules and regulations prescribed by the government. It also includes the list of important industry associations, media networks, leading cable multisystem operators, DTH operators, and IPTV providers. This insight serves as a reference guide for international manufacturers and industry participants on the broadcast landscape in India and their regulations. Recent regulatory mandates have helped in driving digitization and FDI in the media sector in the country.

Executive Summary
-The TV industry in India is currently undergoing a lot of changes as a result of digitization mandates. This insight includes an overview of the broadcasting industry in India and the major regulations impacting television broadcasters, cable TV, Direct-To-Home (DTH) and IPTV service operators.
-As of mid-2014, there are television channels in India. Over the last three years, there have been noticeably tightened operating norms, increase in licensing fees and eligibility criteria as prescribed by the regulator.

-Several major regulations have been enforced over the last years to regulate the operations in the television industry. The industry perceives that some of these regulations are far too rigid and restrain growth in the industry, while the regulators argue that the ecosystem being highly fragmented, the industry fails to come to a consensus any of the prescribed rules.
-There are several regulatory bodies set up to govern and resolve disputes, (TRAI, TDSAT, Broadcasting Regulatory Authority of India), however the Telecom Regulatory Authority of India (TRAI) and the Ministry of Information & Broadcasting (MIB) are the most active in industry engagement, regulation and resolution.
-There are strict regulations with respect to uplinking and downlinking guidelines, program and advertisement codes.
-Over the last three years, the increased FDI limits in the television industry have led to inflow of funds in the broadcasting sector, providing a much needed boost to growth.
-The new guidance by TRAI stipulates that the digitization of cable television by digital addressable system (DAS) is to be completed by 31st Dec 2015. TRAI has prescribed specifications for set top boxes to ensure minimum requirements of quality for consumers.
-The guidance on carriage fees between broadcasters and operators is disputed by both and is currently under review by TRAI.

Market Overview
After USA & China, India is the third largest market globally in Pay TV, with the number of subscribers touching about million (Cable, DTH and Other Platforms) by 2014. It is estimated that there will be million Pay TV households by 2017.
Digitization of TV and the growing adoption of mobile apps and the Internet are driving IT investments in this sector. This industry has evolved significantly over the last decade characterized by growing business models, increased competition, changing regulations, and above all a significant shift in consumer preferences.
Higher FDI and increasing corporatization in this industry has led to consolidation. This trend will likely continue over the next five years.

Broadcasting Sector Growth Drivers
-The broadcasting industry in India thrives because of its large audience consuming both national, international and regional content across the country.
-Further growth has to been achieved as Indian broadcasters distribute to international diaspora residing in other countries via tie-ups with service providers abroad.
-The country has witnessed major progress in terms of satellite technology, thus widening the bandwidth of transmission, enabling high quality content delivery and reaching extensive consumer base.

-Despite several challenges, government mandates for digitization has driven multi-tier growth for the sector and all its stakeholders including broadcasters, MSOs, LCOs and DTH operators.
-The rise in disposable income has led to the growth of entertainment appetite among consumers and that is reflected in the increasing number of subscriptions for Pay TV, especially DTH.

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