Reintroducing Medical Staffing Network: 2013 Brand Unification Campaign
BOCA RATON, Fla., Oct. 1, 2013 /PRNewswire/ -- Medical Staffing Network, one of the nation's largest and most recognized healthcare staffing companies, today announced the completion of an official brand unification campaign. The reemergence is marked by the integration of MSN's legacy brands: GSN Staffing, InteliStaf Healthcare, Pharmstaff and the Saber-Salisbury Group. Moving forward, all divisions will become Medical Staffing Network. Unique brand descriptors will be introduced to help differentiate the wide range of healthcare staffing and workforce solutions offered by the Company. MSN's case management business, Pathway-Medical Staffing, will transition in the coming months.
The consolidation of Medical Staffing Network's legacy brands is intended to make it easier for clients and providers to access a broader range of experienced talent from a single, all-inclusive source. This unification will allow MSN recruiters to source and place highly-specialized healthcare professionals across a broader geography as well as position the Company to showcase its multiple service lines as one unified staffing partner.
"The decision to unify our brands was determined as a result of a thorough brand equity analysis and exploration into the competitive landscape," said Brian Poplin, President and CEO of Medical Staffing Network. "We engaged the professional expertise of internal and external branding experts and industry analysts in order to help guide us towards how to best market our comprehensive suite of capabilities into one, compelling go-to-market strategy. This is just one step in our journey toward cultivating a culture of appreciation and growth, making MSN great today and beyond."
Medical Staffing Network was originally formed in 1998 and was built upon a foundation of delivering high-quality, reliable staffing and workforce solutions to healthcare employers and rewarding career opportunities to healthcare professionals. During its early years, MSN acquired a number of healthcare staffing companies, most notably InteliStaf Healthcare. This activity, combined with organic growth, propelled MSN to a position of industry leadership, particularly within per diem nursing space. Today, MSN is one of the most distinctive brands in the industry, providing the most comprehensive portfolio of job types across a wide variety of healthcare specialties.
About Medical Staffing Network Healthcare, LLC
Medical Staffing Network is one of the largest and most recognized national providers of healthcare staffing and workforce solutions that balance quality patient care with cost-savings. With more than 30 years of experience, MSN's offerings streamline and optimize the patient care continuum from recruitment and onboarding to intake and case management. As a comprehensive healthcare staffing company, MSN provides nursing, allied healthcare, pharmacy, clinical research, anesthesia, advanced practice and case management professionals through a network of 60+ locations and traveler solutions.
Contact: Cheryl Rhody
Contact: Cheryl Rhody
SOURCE Medical Staffing Network Healthcare, LLC
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