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Relatório Allot MobileTrends demonstra crescimento significativo de 77% no uso da largura de banda de dados móveis no primeiro semestre de 2011
  • Latin America - español

51% das operadoras deixaram de oferecer planos de dados "ilimitados"


News provided by

Allot Communications Ltd.

Jul 27, 2011, 12:29 ET

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BOSTON, 27 de julho de 2011 /PRNewswire/ -- Allot Communications Ltd. (NASDAQ: ALLT), empresa líder em soluções de otimização de serviço e de geração de receita para operadoras de banda larga fixa e móvel em todo o mundo, anunciou hoje, em base aos dados recolhidos  nos operadoras móvel clientes de Allot no mundo, que seu Relatório Allot MobileTrends do primeiro semestre de 2011 mostra que o uso da banda de dados móveis manteve o seu crescimento constante, com crescimento de 77% durante o primeiro semestre (H1) de 2011.

(Logo: http://www.newscom.com/cgi-bin/prnh/20110726/469011)

O Relatório Allot MobileTrends H1 2011 concluiu que o streaming de vídeo  teve um crescimento significativo de 93% e continua sendo a maior aplicação utilizada  , sendo responsável por 39%  de toda  banda móvel utilizada. Apesar de ter impacto limitado sobre a largura de banda total, o VoIP e a Mensagem Instantânea (IM)  tornaram-se os tipos de aplicação que mais crescem, com um aumento de 101%. Esses dados estão em linha com a queda de receita de SMS/MMS enfrentada pelas empresas.

O Relatório Allot MobileTrends H1 2011 pela primeira vez, olha mais atentamente as tendências nos modelos de cobrança entre as operadoras em todo o mundo, na base do estudio de mas de cinquenta operadoras no mundo. Os resultados revelam que um número crescente de operadoras está implementando modelos de cobrança cientes da aplicação e a maioria das operadoras deixou de oferecer planos de dados "ilimitados".

Os principais resultados incluem:

  • O YouTube continua a ser o destino mais popular da Internet móvel, representando 22% do uso da largura de banda de dados móveis e 52% do total de streaming de vídeo
  • A App Store da Apple gera 84% do total de tráfego de download da loja de aplicativos, enquanto as contas Android Market do Google são responsáveis por 13%
  • O Skype continua liderando incontestavelmente o mercado VoIP com 82% da largura de banda VoIP móvel, embora sua fatia de mercado tenha sido ligeiramente reduzida por recém-chegados, como o Viber
  • O Twitter e o Facebook cresceram 297% e 166%, respectivamente
  • 32% das operadoras de telefonia móvel  analisadosem todo o mundo já implementaram modelos de cobrança cientes da aplicação  

"Os aplicativos OTT continuam mudando o equilíbrio de poder das operadoras para o conteúdo e provedores de aplicativos," disse Rami Hadar, Presidente e CEO da Allot Communications. "Isto representa um verdadeiro desafio para a sobrevivência ao qual as operadoras já começaram a responder. Estamos vendo as operadoras tendo a oportunidade de evoluir os seus planos de serviço, longe do "ilimitado" e em direção a modelos cientes da aplicação, a fim de enfrentar este desafio."

Os dados do Relatório Allot MobileTrends foram coletados de 1 de janeiro a 30 de junho de 2011 das principais operadoras de telefonia móvel em todo o mundo com uma base de usuários combinada de 250 milhões de assinantes. Sem contar aos dados recolhidos para  estudar as tendências dos modelos de cobrança, a Allot reuniu os dados usando os recursos de relatórios de longo prazo do Allot NetXplorer, o sistema de gestão e relatórios centralizado da Allot. A duração do período de coleta permite de aumentar   a precisão da identificação das tendências e dos padrões de uso, reduzindo a influência de eventos temporários nas redes monitoradas. As informações sobre as tendências de cobrança móvel são baseadas em uma pesquisa com mais de cinquenta provedores de banda larga móvel no mundo inteiro. As informações recolhidas estão publicamente disponíveis nos sites das operadoras.

O Relatório Allot MobileTrends integral (completo com gráficos) pode ser encontrado em http://www.allot.com/MobileTrends_Report_H1_2011.html

Sobre a Allot Communications

A Allot Communications Ltd. (NASDAQ:  ALLT) é uma provedora líder em soluções inteligentes de otimização de serviço de IP e de geração de receita para operadoras de banda larga fixa e móvel e grandes empresas. O enriquecido portfólio de soluções da Allot utiliza a Tecnologia de Reconhecimento Acionável Dinâmico (DART) para transformar tubulações de banda larga em redes inteligentes que possam de forma rápida e eficiente implementar serviços de Internet com valor agregado. As soluções escaláveis da Allot fornecem a visibilidade, conscientização da topologia, segurança, controle do aplicativo e gestão de assinante que são vitais para a administração da oferta de serviços de Internet, ampliando a qualidade da experiência do usuário, contendo os custos operacionais e maximizando a renda das redes de banda larga.

Contatos da Allot Communications:
Jonathon Gordon
Diretor de Marketing
Allot Communications
Tel: +972-9-7628423
[email protected]

Contato de RP 
Danielle Matthews
Calysto Communications
Tel: +1-404-266-2060 ramal 27
[email protected]

FONTE  Allot Communications Ltd.

FONTE Allot Communications Ltd.

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