New "Island Time" Flavor Rolls Out Next Week - How Will You Spend The End of Days?

HOUSTON, Jan. 10, 2012 /PRNewswire/ -- Innovative Beverage Group Holdings, Inc. (OTC: IBGH) announced today that the Company will add a new tropical blend aptly named, drank® Island Time, to its popular relaxation product line. The godfather of the relaxation market, IBGH CEO Peter Bianchi, developed Island Time with the end of the world in mind.  The ancient Mayans, along with many other civilizations, have pointed to December 21, 2012 (12/21/12) as the end of days based upon astrological cycles and the alignment of planets. Bianchi decided that with this year as possibly our last, he would create another product to help calm and relax.  "With all the talk about this topic, I would hope to be on an island somewhere with a drank® in hand, toes in the sand and a clear mind when the world comes to an end," says Bianchi. "This product poses the question: what is your island time and how do you intend to relax in the midst of the end of the world?"

(Photo:  http://photos.prnewswire.com/prnh/20120110/CL32588)

(Logo:  http://photos.prnewswire.com/prnh/20110823/CL55945LOGO)

drank® is the world's first-ever relaxation product of its kind and has developed a nationwide, cult-like following that has provided a viral movement of increased popularity. At the helm of this movement, Bianchi is a self-professed 'Type A' personality who realizes the need for our society to slow down and enjoy life once in a while.  "drank® provides a responsible way to relax," Bianchi adds. "Consumers who want adventure and relaxation can still enjoy an active lifestyle while unwinding from their busy schedules. Island Time is a perfect new extension of the drank® family of products."

"As we get closer to the end of the world people are going to feel a lot more stress," says Matthew Tuttle, CEO of Tuttle Wealth Management in Stamford, CT.  "People need to come to terms with the end of everything and the fact that they can't do anything about it.  drank®  can't save the world but it can make people more relaxed about everything."

drank® Island Time cases are fresh off the bottling line and will be hitting distributors in the next two weeks.  For pre-orders or distribution inquiries, please contact Karla Melton at KarlaHBB@gmail.com.  For interview requests, artwork, media samples and additional information, please contact NPG PR.

About drank®

drank® is the first extreme relaxation dietary supplement to hit the market designed to help calm and relax. With a slogan of "slow your roll®," this lightly carbonated relaxation product uses melatonin, valerian root and rose hips to provide a relaxing effect. Since launching drank® to select markets in early 2008, it has become the go-to product for consumers looking to relax their mind and body.

For more information about drank®, please visit: www.itsdrank.com or follow the brand on Twitter @official_drank and at "Official_Drank" on Facebook.

SOURCE Innovative Beverage Group Holdings, Inc.

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