Relevance: Matter More

MINNEAPOLIS, Sept. 9, 2014 /PRNewswire/ -- In an age of commoditization, people, products, brands, and companies are becoming interchangeable. We have two choices: we can be commodities or we can be relevant and matter more. How do we transform interchangeability into relevance? Relevance: Matter More answers the question: "How do we matter more?" The book release is September 18, 2014.

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"Individuals and companies around the globe long to matter more," says Relevance co-author Phil Styrlund. "Our world is glutted with information, but short on wisdom. As intelligence becomes readily available and delivered by myriad technologies, relevance remains a gem of great value. This book is dedicated to helping individuals and companies identify and obtain relevance, in life and in business, so that they can make a difference for themselves and others."

First-time authors Phil Styrlund and Tom Hayes draw upon their personal and business experience, and upon examples from the lives of Theodore Roosevelt, Ada Lovelace, Harper Lee, Ulysses S. Grant, and other men and women whose lives illuminate history. They have created a powerful formula for achieving relevance.

"Success, significance, and relevance are three distinct but interrelated objectives," says Hayes. "Success reflects our achievements. Significance reflects how far we've moved toward our purpose. Relevance is the choice we make to employ our gifts in the service of others. The journey to relevance improves the quality of our service to our clients and communities."

Through thoughtful observations, investigations, and deliberations, Styrlund and Hayes have identified the four dynamics of relevance—authenticity, mastery, empathy, and action—and a formula for creating relevance that empowers people and companies to make a difference for themselves and others at work, at home, and in their community.

Styrlund and Hayes invite readers to apply these principles, and explore what it means to matter more in their own lives, and in the lives of others.

For information, go to http://www.relevancemattermore.com/

ABOUT THE AUTHORS

Phil Styrlund is CEO of The Summit Group. Phil is a recognized thought leader on sales transformation and development as part of the go-to-market strategies of some of the world's premier organizations in the public and private sectors, including Cisco, Xerox, General Mills, Marriott, 3M, Medtronic, Pfizer, Abbott, and U.S. federal government agencies. In addition to keynotes and training programs delivered in more than 45 countries, Phil serves as a coach, mentor, consultant, and advisor to top leaders across a range of industries. Phil recently initiated a doctoral program at Middlesex University in London.

Tom Hayes is the founder and owner of Riley Hayes. Tom put the principles of Relevance: Matter More to use throughout his business, applying them to agency evaluations, creative briefs, and strategic planning. As a result, Riley Hayes is recognized for work that helps client brands and products matter more to their customers. The agency serves some of America's most prestigious clients, including Delta Air Lines, U.S. Bank, Walgreens, 3M, Allen Edmonds, Alerus Financial, Tradition Capital Bank, Korn Ferry, Scholarship America, and Dunn Bros Coffee. Tom takes particular pride in the ways Riley Hayes has been able to help clients, large and small, enjoy sustainable success.

SOURCE Phil Styrlund and Tom Hayes