New brand better represents the company's unmatched abilities to deliver real-time ads inside of video games
VANCOUVER, March 18, 2014 /PRNewswire/ - Reloaded Interactive, the leading global in-game advertising network, announced today that it has changed its name to RapidFire to build a much more recognizable brand, and to better represent its unique technology for serving real-time advertisements inside of video games. RapidFire's quick support and solution for lightning-fast integration, completely bypasses the slow lead-times of traditional product placement type ads in games.
A new logo has already been designed, and features modern red/black text, and a simple yet elegant flame icon. Various web properties of RapidFire will also undergo re-design in the coming weeks, including a new site at www.rapidfire.io as well as a rebranded ad server and client statistics dashboard.
The past 12 months alone have been a huge success for RapidFire with over 90 in-game advertising campaigns delivered for top brands like Virgin EMI Records, Paramount Pictures, McDonald's, and Red Bull. The company is rapidly expanding its presence outside of North America, with ad sales representation and vast inventory in markets like the UK, Germany, Australia, Brazil, and South Africa.
"Despite the challenges, it's always a lot of fun to go through a rebranding," says Jordan L. Howard, the 23 year old Founder and CEO. "We were fortunate to build Reloaded Interactive into the industry's largest in-game ad network, but the name just wasn't one that would work in the long term. RapidFire is shorter, better represents what we do, and even has a subtle reference to the video game industry - Rapid fire is a common term used in first-person shooting games."
The RapidFire ad servers and technology allow brands to have their time-sensitive ad campaigns streamed inside video games on virtual objects such as billboards, hoardings, posters, and TV screens. The network currently delivers into 11 AAA game titles for console, mobile, and PC platforms. RapidFire is partnered with several leading game companies such as Miniclip, Cybersports Ltd, and Ubisoft.
RapidFire (formerly Reloaded Interactive) is the World's leading in-game advertising company, founded in the fall of 2011 and is headquartered in Vancouver. The company enables advertisers to target millions of highly engaged consumers playing video games across a wide range of gaming platforms and genres. In addition to offering a dynamic in-game advertising network, RapidFire also leverages its relationships with game developers to offer brands the ability to launch product placement and advergaming campaigns. RapidFire is privately held, and is an active member of IAB Canada and IAB UK.