"VR has an incredible power not only to entertain, but to teach," said Mia Tramz, Managing Editor of LIFE VR and Senior Multimedia Editor, TIME. "We created this experience to give even the biggest history buffs an experience of this moment that might change the way they understand it. This is the first of what we hope will be many historical and educational VR projects that LIFE VR undertakes to solidify certain pivotal moments that have shaped where we are today."
On December 7 the Intrepid Sea, Air & Space Museum will commemorate the 75th Anniversary of Pearl Harbor with a wreath-laying ceremony and a live broadcast of the National Park Service's Pearl Harbor Remembrance Day Commemoration from Kilo Pier, Joint Base Pearl Harbor-Hickam in Honolulu and also by offering the LIFE VR "Remembering Pearl Harbor" experience to its visitors. Members of Congress have been invited to screen the production throughout the day at the Capitol Visitors' Center.
Since launch, LIFE VR has exclusively premiered a series of leading edge VR experiences, such as: "Defying the Nazis VR," a companion to the Ken Burns PBS documentary; "Rogue One: A Star Wars Story in 360" from Disney; and "LUMEN," a self-guided meditation and de-stressing experience created with Dr. Walter Greenleaf, PhD, of Stanford's University Virtual Human Interaction Lab. Up next is the January premiere of "Capturing Everest," the first VR documentary series of a complete climb of Mt. Everest, produced in partnership with Sports Illustrated and Endemol Shine Beyond USA.
"Virtual reality is the most powerful medium of our time because of its ability to unlock our natural instincts of curiosity and compassion," said Chris Hercik, SVP, Content + Creative at The Foundry. "It's changing every industry as we speak, from education to healthcare, entertainment, gaming, fashion and more."
In September, LIFE VR debuted as a free, standalone app for iOS and Android, with its programming distributed across all channels where VR is available, including a dedicated mobile app for Cardboard, HTC Vive, Oculus Rift and Samsung Gear VR powered by Oculus. LIFE VR also offers 360-degree video for desktop and mobile web, across Time Inc. websites and at Time.com/LifeVR.
ABOUT TIME INC.
Time Inc. (NYSE: TIME) is a leading content company that engages over 150 million consumers every month through our portfolio of premium brands across platforms. By combining our distinctive content with our proprietary data and people-based targeting, we offer highly differentiated end-to-end solutions to marketers across the multimedia landscape. Our influential brands include People, Time, Fortune, Sports Illustrated, InStyle, Real Simple and Southern Living, as well as more than 50 diverse titles in the United Kingdom. Time Inc.has been extending the power of our brands through various acquisitions and investments, including Viant, an advertising technology firm with a specialized people-based marketing platform; The Foundry, Time Inc.'s creative lab and content studio; and the People Entertainment Weekly Network (PEN). The company is also home to celebrated events, such as the Time 100, Fortune Most Powerful Women, People's Sexiest Man Alive, Sports Illustrated's Sportsperson of the Year, the Essence Festival and the Food & Wine Classic in Aspen.
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SOURCE Time Inc.