CHICAGO, May 29, 2014 /PRNewswire/ -- The American Advertising Federation (AAF) named Chief Talent Officer of Leo Burnett U.S. Renetta McCann as its 2014 Industry Influential for her work in championing multiculturalism in advertising and promoting career opportunities for diverse candidates. McCann will receive this highly regarded honor at the 2014 Diversity Achievement and Mosaic Awards (DAMA) Dinner & Forum, which will take place May 29 – 30 in Boca Raton, Fla., during the AAF's national conference, ADMERICA!
"Diversity is fundamental to our agency's product," said CEO of Leo Burnett North America and recipient of the 2013 AAF's Industry Career Achiever award Rich Stoddart. "Renetta McCann has been so instrumental in creating such an environment. Her passion to help others lead, change, grow and embrace diversity has benefitted both our agency and our business."
Since rejoining Leo Burnett as Chief Talent Officer in 2012, McCann has been dedicated to pushing for and implementing diversity initiatives. Within Leo Burnett, she has changed the way employees talk about diversity and broadened the conversation to include identity and inclusion by introducing the Leo LENS platform, which has created a work environment that celebrates the differences that makes Leo Burnett employees unique.
In addition to McCann's honor, Allstate's "Out Holding Hands" campaign, created by Leo Burnett Chicago for the LGBT market, won the AAF's Mosaic Diversity award in the Multicultural Traditional Media Usage category.
About Leo Burnett
With almost 80 years of creating iconic campaigns, Leo Burnett Worldwide believes that creativity can change behavior. A HumanKind communications company, it operates with a simple and singular approach: Put a brand's purpose at the center of communications to truly connect with people. Part of Publicis Groupe, Leo Burnett Worldwide is one of the world's largest agency networks with 98 offices and nearly 10,000 employees. In 2013, the global network was named "Most Awarded Network" by the International ANDY Awards and received "Network of the Year" nods from Dubai Lynx, AdFest, Kinsale Sharks, EPICA and the Cristal Awards. Leo Burnett works with some of the world's most valued brands including Coke, Fiat, Kellogg's, McDonald's, Nintendo, P&G, Samsung and Tata among others. To learn more about Leo Burnett Worldwide visit our site, Facebook page and follow us via @leoburnett.
About the American Advertising Federation (AAF)
The American Advertising Federation (AAF), the nation's oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the "Unifying Voice for Advertising." The AAF's membership is comprised of nearly 100 blue chip corporate members comprising the nation's leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 AAF college chapters with over 6,000 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students. For more information on the full range of AAF programming, visit www.aaf.org.
SOURCE Leo Burnett