NEW YORK, Sept. 26, 2016 /PRNewswire-USNewswire/ -- The Digital Place Based Advertising Association (DPAA) announced today that renowned pollster and brand messaging expert Dr. Frank Luntz will be a featured speaker at the association's 2016 Video Everywhere Summit. The 9th annual gathering of more than 700 delegates representing brands, agencies, digital place-based networks, ad tech, mobile/location companies, data firms and others from the full spectrum of multi-screen advertising will be held at the iconic Roosevelt Hotel in New York on October 27 as part of Digital Signage Week.
Luntz will speak on the importance of using the right language and messaging in advertising, and will share his unique insights on the presidential election less than two weeks before voters go to the polls.
Barry Frey, DPAA president & CEO, said, "Frank Luntz is a must-see speaker with our Summit taking place just when the election is coming down the home stretch. His insights on the presidential race are sure to be fascinating and eye-opening, but equally as interesting will be his thoughts on messaging and what brands can do to stand out in the minds of consumers."
Luntz is one of the most honored communication professionals in America. "The Nostradamus of pollsters," said David Frost, while Time magazine named him one of "50 of America's most promising leaders aged 40 and under," and Newsweek magazine identified him as No. 24 on their Power Elite survey. In 2012, he finished 87th in a Time magazine global poll of the "most influential people in the world." Luntz was named one of the four "Top Research Minds" by Business Week, "the hottest pollster" by The Boston Globe, and was a winner of The Washington Post's coveted "Crystal Ball" award for being the most accurate pundit. Presidential candidate Barack Obama said, following the PBS presidential debate, "When Frank Luntz invites you to talk to his focus group, you talk to his focus group."
The "Instant Response" focus group technique pioneered by Luntz has been profiled on "60 Minutes," "Good Morning America" and on PBS's "Frontline." He has been a guest on virtually every talk show in America, including multiple appearances on "The Daily Show," "The Colbert Report" and "Real Time with Bill Maher."
Luntz has worked for 50 Fortune 500 companies and CEOs, and has written, supervised and conducted more than 2,500 surveys, focus groups, ad tests and dial sessions in more than two dozen countries and six continents over the past 20 years.
In addition to Luntz, the Summit will present brand and agency leaders and decision-makers during a full day of leadership talks and case studies. The Summit also will feature networking events and experiential exhibits (The Intel Hall of Innovation).
The Summit is the largest one-day event dedicated to multi-screen engagement, video neutral planning, mobile/location data and the role of digital place-based plus digital out-of-home in today's fast evolving media ecosystem.
The Digital Place Based Advertising Association represents leading digital placed-based networks by promoting their integral role in the "video everywhere" ecosystem. The DPAA fosters collaboration between agencies and digital place-based networks; provides industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of digital place-based advertising. Digital place-based media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys. The DPAA is a Video Everywhere AssociationTM.
Braff Communications LLC
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SOURCE Digital Place Based Advertising Association (DPAA)