ATLANTA, May 7, 2013 /PRNewswire/ -- Jan Smith, one of the most respected names in the music business, has teamed with Creaxion, one of the nation's leading entertainment marketing agencies, to create and promote the new Mama Jan brand, which will include multiple entertainment projects, a line of vocal products and a stable of new recording artists.
Best known as the vocal coach for music icons Usher, Justin Bieber, Rob Thomas, The Band Perry and for her memorable appearance in the movie "Justin Bieber: Never Say Never," Mama Jan (as she was dubbed by Usher) has worked with hundreds of entertainers over the past 26 years. She is now expanding her business endeavors to include production, artist development and consumer product marketing.
"It was important to me to find a marketing partner that was not only first-class in its work, but all class when it comes to ethics and honesty," said Mama Jan. "The entertainment industry can be cut-throat. I want a team that always has my back. I've found that team at Creaxion."
Creaxion will lead the efforts to enhance the overall brand identity for Mama Jan, as well as develop strategic partnerships and sponsorships that align with her core beliefs: honesty, integrity and authenticity. Creaxion is also working closely with the Mama Jan Brands team to develop and execute an overall social media strategy, provide publicity, and deliver promotional support to Mama Jan and her artists.
"Mama Jan has made it her life's work to help others stand under the spotlight," said Mark Pettit, president and CEO at Creaxion. "Now, it's time for her to shine. We're looking forward to working with Mama Jan and her team to expand her brand worldwide."
More detailed announcements about Mama Jan Brands are expected in the coming weeks.
ABOUT MAMA JAN
Over the past 26 years, Jan Smith, aka Mama Jan, has secured a place among the top vocal coaches in the country. She has worked with countless musicians, including Usher, Justin Bieber and Rob Thomas. A recent inductee into the Georgia Music Hall of Fame, Mama Jan has begun to expand her reach by venturing into production, artist development and consumer product marketing. Follow Mama Jan online at JanSmith.com and on Twitter @ATLVox.
Creaxion is one of the nation's leading marketing firms. The Atlanta-based agency specializes in consumer and entertainment marketing. Over its 15 year history, Creaxion has promoted some of the best known brands, artists and events in the world and helped its clients sell millions of tickets. In 2010, Creaxion won the PRSA Silver Anvil Award for its work with World Wildlife Fund and "Earth Hour." Follow the agency online at Creaxion.com and on Facebook and Twitter.