Rent the Runway Announces the Launch of RTR Plus
Designer Dress Rental Company To Feature Plus Size Dresses From Top Designers
NEW YORK, Sept. 17, 2013 /PRNewswire/ -- Rent the Runway (www.renttherunway.com), the leading destination for designer dress and accessory rentals, announced today the introduction of plus size designer dresses to its inventory. The launch of RTR Plus, an assortment of over forty styles from five top designers available in sizes 14 to 22, is a continuation of Rent the Runway's overall brand mission to democratize luxury fashion for all women and to give every woman the self confidence that comes with looking and feeling your best. The company's addition of plus sizes is a direct result of their users requesting designer apparel in larger sizes.
Rent the Runway's introduction of plus size designer dresses comes just short of a year after the launch of its last groundbreaking feature, the one-of-a-kind social shopping platform Our Runway, which features user-generated photos of real women in dresses available for rent. Our Runway demonstrates the company's belief that all women – regardless of size, age or ethnicity – are beautiful, by prominently displaying these photos of real women on its site as models. Since the launch of Our Runway, over 100,000 reviews have been written by Rent the Runway customers from all over the United States. Rent the Runway now adds another layer of accessibility by bringing high end designers and the latest fashion trends to plus size women for a fraction of the retail cost.
"When we launched Rent the Runway, we didn't fully understand that our business was going to be about so much more than saving money, but rather, feeling empowered. Every woman deserves to feel beautiful before the most important occasions in her life and every woman regardless of her size should have her choice of the designer dress that gives her the most self-confidence," said Jennifer Hyman, CEO and Co-Founder of Rent the Runway. "Until now, we have only been able to follow through on this undertaking for virtually half of the female population. We are so proud that our business has grown enough that we are finally able to make designer fashion not only accessible to, but also inclusive of, women of all shapes and sizes."
Designers Badgley Mischka, Carmen Marc Valvo and Theia, among others, created dresses exclusively for Rent the Runway, offering extended sizes of dresses already available for rent in addition to entirely new styles designed with the full-figured woman in mind. Existing plus size styles from Kay Unger and Adrianna Papell will also be available for rent on the designer dress rental site. Prices range from $50 to $200 and the assortment offers everything from classic little black dresses to sequin and lace to evening gowns.
ABOUT RENT THE RUNWAY:
Rent the Runway has transformed the retail industry by making designer dress and accessory rentals a convenient and accessible luxury experience for millions of women. With door-to-door delivery, a free second-size, and access to personal stylists, Rent the Runway is a service that enables women to look and feel their most confident for any occasion. At 90% off retail, Rent the Runway provides the Cinderella experience for women everywhere.
SOURCE Rent the Runway
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