Rent the Runway Becomes One-Stop Shop for Life's Special Occasions Just in Time for Holiday Season
Website Expands to Sell Intimate Apparel to Complement Dress, Accessory and Handbag Rentals
NEW YORK, Nov. 10, 2010 /PRNewswire/ -- Rent the Runway, the leading online destination for dress and accessory rentals, continues to expand its offering by adding select products from Spanx, Hanky Panky and Nu Bra available for purchase on RenttheRunway.com. The intimate apparel products will be the first items available for sale – not rent – through the online retailer as they become the one-stop shop for life's special occasions just in time for the holiday season.
Jennifer Hyman, CEO and co-founder of Rent the Runway stated, "Every woman knows that the key to pulling off a great dress is to start with a great foundation. We're thrilled to add the intimates category to complete her Cinderella experience."
Rent the Runway's product assortment now includes dresses, jewelry, handbags and intimates. To commemorate the retailer's one-year anniversary, also celebrated this week, Rent the Runway has added over 50 dress styles from new designers including Vera Wang, Escada and M Missoni.
INTIMATES PRODUCTS WILL INCLUDE:
Spanx Black Tight End Tights
Spanx Black Super Shaping Sheers
Spanx Black Sheer Back Seam Tights
Spanx Black Micro Fish Net Tights
Spanx Super Higher Power Boy Short (Nude, Black)
Hanky Panky Low-rise Stretch Lace Thong (Cerise, Chai, Black)
Nu Bra Seamless Adhesive Bra
Nu Bra Seamless Push Up Adhesive Bra
Rent the Runway is the premier online destination for dress and accessory rentals. With a revolving roster of over 120 top designers, 15,000 of the season's hottest dresses, and 4000 accessories, Rent the Runway is designer fashion delivered to her doorstep for a fraction of the price. For all of life's special occasions, www.renttherunway.com provides the Cinderella experience for women everywhere.
For more information, please contact:
Director of Public Relations
SOURCE Rent the Runway
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