NEW YORK, June 25, 2013 /PRNewswire/ -- Rent the Runway, (www.renttherunway.com) the leading online destination for designer dress and accessory rentals, announced today the acquisition of Go Try It On, Inc., a social retailing startup that uses a mobile application platform to facilitate the sharing of styling ideas and advice. As part of the acquisition, Marissa Evans, Founder and CEO of Go Try It On, will join Rent the Runway as Head of Radical Innovation, a newly created role within the company.
"Go Try It On is a natural fit for Rent the Runway considering its user base is greatly aligned with our customers," said Jennifer Hyman, CEO and Co-founder of Rent the Runway. "Beyond that, we are looking forward to the expertise and leadership Marissa will bring to our Radical Innovation team, from which we anticipate initiatives that will revolutionize our business in the years to come."
As a social network for styling, Go Try It On allows it's over 400,000 iPhone application users to share photographs of styles they love, and send and receive suggestions on what to wear and buy with participating friends, stylists and brands. As part of the acquisition, Rent the Runway will benefit from their database of style conscious women, along with Evans entrepreneurialism and mobile experience.
ABOUT RENT THE RUNWAY:
Rent the Runway is the premier online destination for designer dress and accessory rentals. With a revolving roster of over 170 top designers, 35,000 of the season's hottest dresses, and 7,000 accessories, Rent the Runway is designer fashion delivered to her doorstep for a fraction of the price. For all of life's special occasions, www.RenttheRunway.com provides the Cinderella experience for women everywhere.
ABOUT GO TRY IT ON:
Go Try It On is a style social network dedicated to helping people answer the question "What should I wear?" Its mobile application allows users to upload photos of styles they love and get advice about what to buy and what to wear from other participating users, including friends, stylists and brands. Financed in part by Index Ventures and SPA Investments, Go Try It On currently has over 400,000 iPhone app users and over 20 million opinions within the community.
SOURCE Rent the Runway