PORTLAND, Ore., Jan. 27, 2016 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced it has acquired Hollywood Software, Inc. (HSI), a Los Angeles-based company that develops enterprise software for managing key elements of the digital movie distribution and exhibition industries.
Rentrak's acquisition of HSI advances its mission to provide highly valuable, never-before-seen analytic tools to the motion picture industry. By combining Rentrak's movie and television intelligence—including Video on Demand viewing information—with Hollywood Software's studio and theater planning systems, this partnership will give movie studios an enhanced scope of a film's success and revenue streams by providing a more comprehensive understanding of a film's total viewership over its lifespan.
"Rentrak's acquisition of Hollywood Software advances our commitment to the movie industry by continuing to provide products that enable studios and theaters to drive movie attendance and provide an enhanced movie-going experience," said Ron Giambra, president of Rentrak's worldwide movie measurement business.
"I am excited to join the Rentrak team to help develop new systems that optimize the talents of both market-leading companies," said Hollywood Software's David Gajda.
Hollywood Software's Theatrical Distribution System (TDS) is installed in more than 30 studios in the US and Canada including 20th Century Fox, Universal Pictures and Lionsgate. Its Digital Cinema Theatre Management System (TCC) product is currently used to manage more than 15,000 screens worldwide.
Rentrak's global footprint in 64 countries across five continents will provide the optimal platform to expand Hollywood Software's products and services to the rest of the world.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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