Rentrak Acquires iTVX, The Global Leader In Branded Entertainment Measurement & Research
PORTLAND, Ore., Aug. 20, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, serving the advertising, television and movie industries, today announced it has acquired iTVX, the global leader in measuring branded entertainment analytics, insights and research across TV, Movies, Internet and Social Media. iTVX serves some of the largest advertisers, including Chrysler, Nissan, Toyota, Pepsi, Subway and Telemundo, with advanced analytics for branded entertainment in TV and digital media.
Rentrak's acquisition of iTVX advances its mission of revolutionizing the way advertisers, agencies and networks use Rentrak's census-level information to precisely measure brand entertainment. For the last two years, Rentrak and iTVX have worked together to produce unprecedented measurement analytics, which have provided insights and solutions for branded entertainment initiatives across all delivery platforms.
The combination of Rentrak's second-by-second viewing information and iTVX's exposure analytics increases the value Rentrak delivers to clients for planning and executing their branded entertainment campaigns.
"Combining Rentrak's TV ratings from more than 25 million TVs and every movie screen in the world with iTVX analytics, we provide advertisers, broadcasters and content creators with the most precise measurement for any of their branded entertainment initiatives," said iTVX's CEO Frank Zazza. "According to the Association of National Advertisers, the demand required by CMOs for more accurate branded entertainment measurement is now resolved by delivering clients total media measurement. Only iTVX/Rentrak can deliver such actionable big data insights."
"We are proud to strengthen our TV and Movie Advanced Analytics services with the acquisition of iTVX. We believe that this acquisition will bring Rentrak's TV services to many more advertisers, ad agencies and TV networks more quickly," said Rentrak's Vice Chairman and CEO, Bill Livek.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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SOURCE Rentrak Corporation