Rentrak Adds 100th And 101st Television Markets By Signing TV Ratings Contract With Rockfleet Broadcasting
-Bangor, ME and Wausau, WI Are Latest Markets Using Rentrak's TV Ratings Currency-
PORTLAND, Ore., June 12, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multi-screen measurement serving the advertising, television and movie industries, today announced a multi-year local TV ratings contract with Rockfleet Broadcasting for three stations; ABC-affiliate WVII-TV and FOX-affiliate WFVX-TV, Bangor, Maine, as well as NBC-affiliate, WJFW-TV, Wausau, Wisconsin.
The new contract makes Bangor and Wausau the 100th and 101st client markets to utilize Rentrak's local TV ratings.
"We are extremely excited to partner with Rentrak," said Peter Marquardt, Vice President and General Manager of WJFW-TV. "Our stations are focused on providing clients with media plans that produce results. Rentrak's large sample size and 24/7 audience measurement will be a critical tool that will help our clients connect with their customers."
"Rentrak is pleased to add Rockfleet Broadcasting to our expanding list of clients and proud to provide our passive TV measurement service to over 220 television stations across more than 100 different markets, and growing," said Steve Walsh, Senior Vice President of Local Market Television at Rentrak.
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from approximately 25 million TVs nationwide including granular information for TV stations in all 210 local markets. More than 215 stations currently subscribe to Rentrak's local TV measurement services.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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