Rentrak Adds 11th Texas Television Market By Signing TV Ratings Contract With ICA Broadcasting
—KOSA-TV, Odessa Becomes Newest Station to Benefit From Rentrak's TV Ratings Currency—
PORTLAND, Ore., May 15, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and movie industries, today announced a multi-year local TV ratings contract with ICA Broadcasting for its CBS-affiliate, KOSA-TV and MyTV affiliate, NOSA-TV, Odessa, Texas.
The new contract makes Odessa the 11th client market in Texas to utilize Rentrak's TV ratings, joining subscribers in Abilene, Austin, Beaumont, Dallas, Houston, Lubbock, San Antonio, Tyler, Victoria and Waco.
"We feel that having Rentrak ratings available every day of the year will give our stations a competitive advantage in the marketplace," said Barry Marks, President and General Partner of ICA Broadcasting. "Rentrak's massive database provides us with targeting capabilities never before available. We are excited that we will be able to assist our advertiser partners in reaching their potential customers and help them grow their business."
"Rentrak is pleased to add ICA Broadcasting to our growing roster of subscribers in Texas," said Cathy Hetzel, Corporate President and President of Advanced Media and Information at Rentrak. "Our measurement will give KOSA-TV and NOSA-TV additional insight to share with their advertisers and allow these stations to have a leg up on programming decisions."
Rentrak's television ratings measurement service provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide, with more than 215 stations currently subscribing to Rentrak's local station measurement service. The service incorporates information from over 24 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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