Rentrak Adds Direct Response TV Agency d50 Media To Increasing List Of TV Subscribers
—Multi-Channel Acquisition Agency Gives Value to Its Clients With Rentrak's TV Ratings Service—
PORTLAND, Ore., May 6, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and movie industries, today announced a multi-year TV Essentials contract with d50 Media, an integrated, multi-channel acquisition marketing agency.
d50 Media will utilize Rentrak's TV ratings currency to build better viewer profiles for its clients in the digital industry. Rentrak's advanced demographics and targeting capabilities will facilitate d50's direct marketing approach to generate optimal sales results for its direct response advertiser clients.
"By leveraging Rentrak, we will be able to offer our clients the most comprehensive insight into their target demographics' TV viewing trends and the most granular details about customer behavior of specific households," said Dan Diamond, Director of Media Operations at d50 Media. "With this functionality, clients will receive a thorough analysis of viewership to maximize spend and efficiently deliver their message."
Rentrak's television ratings measurement service provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 24 million televisions and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available.
About d50 Media
d50 Media is a leading acquisition marketing agency with proven expertise in growing brands through a unique multi-channel approach to optimizing client's marketing budgets. We reach the right audiences with the right content where and when they are most receptive – fueling engagement and driving measureable results. Our analytics-driven approach allows us to help clients acquire more business by optimizing integrated marketing campaigns across Direct Response TV (DRTV), Analytics, Email, Search Marketing, Affiliate Marketing, Web Design, and Video Content Creation. For more information, please visit www.d50media.com.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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