Rentrak Adds eMedia Marketing Solutions As Local Agency Subscriber
—eMedia Looks to Rentrak's TV Ratings Currency to Make More Efficient and Effective Advertising Buys—
PORTLAND, Ore., Aug. 27, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, serving the advertising, television and movie industries, today announced a multi-year StationView Essentials contract with eMedia Marketing Solutions in Bakersfield, Calif.
With Rentrak, eMedia Marketing Solutions will utilize Rentrak's TV ratings and sales information to help better plan and execute its television advertising campaigns.
"We are excited to add Rentrak as a reliable source of stable and accurate measurement which will allow us to more precisely target programming that delivers the consumers our clients want to talk to," said Erin Henderson, president and chief executive officer of eMedia Marketing Solutions. "Rentrak's massive local market viewing database will allow us to drive greater efficiency and effectiveness in our television campaigns."
"Rentrak provides eMedia and its clients a far more accurate way to understand how to reach their consumer targets," said Rentrak's Executive Vice President of Local Market Television Steve Walsh. "We look forward to working with them in a market in which we have an existing and aggressive client TV station presence."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.
For more information on eMedia Marketing Solutions, go to www.emediams.com.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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SOURCE Rentrak Corporation
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