Rentrak Adds First Station In Providence With WLWC-TV
PORTLAND, Ore., Sept. 17, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, serving the advertising, television and movie industries, today announced a multi-year local TV ratings contract with WLWC-TV in Providence, Rhode Island.
The CW affiliate will utilize Rentrak's local TV ratings currency, including the match of viewing to Polk automotive purchase and "in-market" affinity insights, to help clients best reach their desired audience targets. The agreement makes WLWC-TV the first television station in Providence to use Rentrak.
"Rentrak has thousands of homes in Providence which are measured passively every day of the year," said Tina Castano, vice president and general manager at WLWC-TV. "This is what the industry has been seeking for decades, and we are thrilled to have access to more reliable, relevant audience measurement from Rentrak. Plus, their Polk automotive metrics will provide us insights into how WLWC can best deliver the auto-purchasing consumers that our dealerships and their agencies desire the most."
"We are delighted to have WLWC-TV as part of the Rentrak family of client television stations," said Steve Walsh, executive vice president of Rentrak local market television. "I know that the adoption of Rentrak will help them drive their revenue with benefits from our stable predictive ratings and significantly reduce the number of 'make goods' they are burdened with."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets. More than 235 stations currently subscribe to Rentrak's local TV measurement services.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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