Rentrak Adds PlattForm Advertising To Growing Roster Of Ad Agency Subscribers
—Premier Local Agency to Take Advantage of Rentrak's TV Ratings Service—
PORTLAND, Ore., April 22, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and movie industries, today announced a multi-year Station View Essentials contract with PlattForm, a leading marketing and enrollment solutions provider for the postsecondary education industry.
Named the top Kansas City-based advertising agency by the Kansas City Business Journal for the last two years, PlattForm will utilize the stability of Rentrak's TV ratings currency to build better viewer profiles for its clients in the postsecondary education industry. With Rentrak, PlattForm will receive television-viewing information from more than 25 million TVs in over 11 million households to garner deeper insights into consumer viewing.
"We are pleased to add Rentrak to our tool kit for traditional media. Having access Rentrak's information will not only help us understand which TV programs resonate with our target, but it will help us to scientifically target these viewers," said Angela Ridpath, Director of Media Services for PlattForm.
"Rentrak is extremely pleased to add PlattForm to our roster of local agencies and to bring our advanced demographics and targeting capabilities into this industry," said Cathy Hetzel, Corporate President and President of Advanced Media and Information at Rentrak.
Rentrak's television ratings measurement service provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 25 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available.
Since 1989, PlattForm (PlattForm.com) has set the standard of excellence in providing marketing services and enrollment solutions for colleges and universities, worldwide. The firm, headquartered in suburban Kansas City, boasts an internal staff of more than 550 industry experts. As thought leaders in post-secondary education, PlattForm has helped over 4,000 colleges and universities improve the lives of millions of individuals. Specialties include search engine marketing; interactive lead generation; online marketing; traditional media placement and creative services.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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