Rentrak Adds Pursel Advertising To Growing List Of Ad Agency Subscribers
—Local Spokane Agency Takes Advantage of Rentrak's Local TV Ratings Currency—
PORTLAND, Ore., June 19, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multi-screen measurement serving the advertising, television and movie industries, today announced a multi-year StationView Essentials contract with Pursel, a full-service advertising agency in Spokane, Washington.
With Rentrak, Pursel will receive television viewing information from tens of thousands of televisions and households in their markets, which include both Spokane and Yakima/Tri-Cities, to garner deeper insights into consumer viewing.
"We look forward to working with Rentrak to help increase our continued success in Spokane," said Pursel's Owner and President Mike Pursel. "With the stability of Rentrak's TV ratings, we will have access to targeted information, 365 days a year, that will help us plan better ad buys."
"Rentrak is extremely pleased to add Pursel to our growing list of local agencies and to support them with 24/7/365 passive measurement of these two markets, along with our Advanced Demographics and targeting capabilities," said Steve Walsh, Senior Vice President of Local Market Television at Rentrak.
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from approximately 25 million TVs nationwide including granular information for TV stations in all 210 local markets.
Pursel Advertising began helping Inland Northwest companies in 1995. Representing a wide variety of clients, from STCU and Windermere Real Estate to The Fairmount Memorial Association and Heritage Funeral Home, Pursel has focused on using targeted research to maximize clients' marketing dollars.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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SOURCE Rentrak Corporation
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