Rentrak Adds The Price Group To Rapidly Growing Roster Of Local Agencies —Texas-Based Advertising Agency Will Exclusively Use Rentrak's TV Currency—
PORTLAND, Ore., Aug. 29, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, serving the advertising, television and movie industries, today announced a multi-year StationView Essentials contract with The Price Group, a local advertising agency in Lubbock, Texas.
The Price Group will adopt Rentrak's household and Advanced Demographic ratings information for planning, executing and posting buys in Abilene, Amarillo, Lubbock, and Midland/Odessa.
"We are very excited to take advantage of Rentrak's stable, accurate and 24/7/365 measurement of TV audiences," said Pam Sharpe, chief operating officer and media director of The Price Group. "In a fast-paced world, it is critical to have television information that is immediate and right at our fingertips, particularly in our smaller markets."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.
About The Price Group
The Price group is a privately-owned, full service advertising agency located in Lubbock, Texas led by a team with nearly 80 collective years of employment experience with and leadership at the agency. TPG continues to evolve to reflect the values and vision of its people, and will continue to provide its clients with the very best service and creative solutions.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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