Rentrak Expands Contract With Gray Television
--Contract Adds Gray's Omaha TV station to Rapidly Growing Roster of Local Television Station Subscribers--
PORTLAND, Ore., Nov. 30, 2010 /PRNewswire/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced an expanded multi-year StationView Essentials contract with Gray Television, a multi-media broadcaster operating television stations in multiple markets. The expanded contract will provide local market measurement for NBC-affiliate WOWT in Omaha, Nebraska. Rentrak is currently providing database television ratings for Gray Television's ABC-affiliate KAKE in Wichita, Kansas and CBS-affiliate WIBW in Topeka, Kansas.
"Both Gray stations in Wichita and Topeka have been successfully selling with Rentrak data and we've witnessed first-hand the power of Rentrak's database currency as well as the unique insights Rentrak's electronic measurement provides to our sales, programming and promotions efforts. We are proud to be on the front line of introducing a local television database currency to the Omaha marketplace," said Charlie Peterson, President and General Manager, WOWT.
"Rentrak is excited to be working with WOWT/Omaha as it joins sister stations KAKE/Wichita and WIBW/Topeka as part of the Rentrak family," said Steven Walsh, Senior Vice President, Local Television Sales, Rentrak Corporation.
Available in all 210 TV markets, Rentrak's StationView Essentials service features the only fully-integrated database of detailed satellite, telco TV and cable viewing information from over 17 million televisions nationwide. Providing uniform measurement 365 days a year across every zip code in the United States, StationView Essential combines database integration of viewing habits with product consumption information in order to generate relevant "purchaser ratings" for its clients.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
SOURCE Rentrak Corporation
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