Rentrak Expands Nexstar Broadcasting Partnership --Rentrak Is Now the Measurement Currency for 39 Nexstar TV Stations--
PORTLAND, Ore., April 15, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a local TV ratings contract expansion with Nexstar Broadcasting Group for multiple local market additions. With the new agreement, Rentrak is now providing TV measurement services to 39 Nexstar stations in 21 local markets.
"Nexstar Broadcasting is focused on enhanced and innovative marketing solutions for our clients. With Rentrak, we have audience information from thousands of households in each of our subscribing markets which help us provide greater insight and value to our local marketing efforts," said Tim Busch, executive vice president and co-chief operating officer at Nexstar. "Nexstar was one of Rentrak's first clients back in 2010, and as such, we look forward to the marketplace results of our expansion. Our continued association with Rentrak will benefit our advertisers and their marketing success across 21 of our Nexstar broadcasting communities."
"Nexstar and Rentrak have a long and successful partnership and we are delighted to be expanding that relationship across so many new markets," said Steve Walsh, Rentrak's executive vice president of local market television.
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 29 million TVs nationwide including granular information for TV programming in all 210 local markets. More than 310 stations in 121 markets representing 55 station groups currently subscribe to Rentrak's local TV measurement services.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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