Rentrak Granted Another U.S. Patent For Refining And Improving Television Viewing Data
PORTLAND, Ore., Oct. 8, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced that it has been granted a patent by the U.S. Patent and Trademark Office for a unique method that refines television viewing measurement data from set-top boxes.
U.S. Patent Number 8,549,551 was awarded to Rentrak's data scientists for creating a system that refines television viewing behavior data collected from millions of TV set-top boxes. The technology, for the first time, detects and corrects problems to ensure viewing is not biased by the inclusion of automatic or scheduled set-top box events, by tune-buffer overflows, or by clock drifts, to achieve a higher degree of accuracy in TV measurement.
"This patent is a major step forward in making Rentrak the new standard of television audience measurement," said Rentrak's CEO and Vice Chairman Bill Livek. "Raw set-top box data needs to be refined in order to be useful. Our technology does just that and we are proud to own it."
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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