Rentrak Inks Deal With Sony Entertainment Television (SET) For TV Measurement —SET to Capitalize on Rentrak's TV Ratings Currency for South Asian Networks—
PORTLAND, Ore., April 10, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and movie industries, today announced a multi-year TV Essentials contract with Sony Entertainment Television, Asia (SET), one of India's leading Hindi general entertainment television channels which reaches millions of households in the United States and internationally.
SET chose to work with Rentrak's leading TV ratings currency to provide detailed measurement to advertisers and agencies and remain competitive in the South Asian marketplace.
"Rentrak's stable and granular TV ratings information as our currency will assist SET Asia to provide detailed measurement allowing our advertising clients to precisely target their campaigns," said Jaideep Janakiram, SVP International Business- Head of North America at Sony Entertainment Network.
"Rentrak is proud to serve the South Asian category and prove the value of SET's audience through our unique advertising targets. The South Asian market is among the fastest growing populations in the United States and the growing networks serving this audience need stable measurement to help them be competitive within the industry," said Chris Wilson, President of National Linear Television at Rentrak.
Rentrak's television ratings measurement service provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 30 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available.
About Sony Entertainment Television, Asia:
Since its launch on the Indian subcontinent in 1995, Sony Entertainment Television (SET) has enjoyed rapid success, leading to the establishment of European, North American and African feeds known as SET Asia. SET and SET Asia are now available in over 150 countries. The channels offer their viewers a distinctive blend of entertainment programs twenty four hours a day, including, soap operas, dramas, sitcoms, concerts, movies, and game shows. Besides SET Asia, SET also has three other leading channels: MAX, India's #1 premier movies and special events channel, SAB, the only dedicated comedy channel and Aath, the only dedicated Bengali Movie channel. Sony Mix a music channel will be the fifth channel of SET to launch next month in North America. www.setasia.tv.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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SOURCE Rentrak Corporation