PORTLAND, Ore., Dec. 8, 2015 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced it has launched Swift™, a first-of-its kind electronic box office reporting and invoicing service for theaters and studios. Swift provides the global movie industry with a single-source service that streamlines and centralizes all aspects of box office sales reporting, from the beginning of a movie's lifecycle in theaters all the way through the invoicing and billing process.
With Swift, movie theaters now have the ability to electronically submit their finalized transactions at the ticket-type level for each version of every movie they play on their screens. Using Rentrak's patented, secure technology, Swift minimizes manual entry efforts, allowing exhibitors and distributors to focus on bringing more consumers into theaters, while leaving the measurement to Rentrak.
Swift is currently being deployed in the U.S., Europe and South America, with more than 2,000 independent theaters presently using Swift domestically. Over the next six months, the service will be rolled out to all 64 territories where Rentrak collects theater-level flash ticket sale information.
"By automating box office reporting, Rentrak's new Swift service provides more timely, accurate and easily accessible data on the performance of our films, and also frees up theaters to focus more on creating the best movie-going experience for customers," said Rory Bruer, president, worldwide distribution at Sony Pictures Entertainment.
"Fox is always pleased to see technological advancements within our industry and Rentrak has been one of our important collaborators in that regard," said President of Domestic Distribution at Twentieth Century Fox Chris Aronson. "We look forward to seeing our independent exhibition partners take advantage of the improved speed and accuracy of box office reporting promised by Rentrak's newly launched Swift service, which automates a sometimes painfully manual process."
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit http://www.rentrak.com/.
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