Rentrak Offers Industry's First-Ever Television Total Audience Report —First Report of its Kind Takes a Look at 28-day Audience Lift when DVR and Video-On-Demand Viewing are added—
PORTLAND, Ore., Feb. 19, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), who precisely measures movies and TV everywhere, today announced the release of a Total Audience Viewing Report which combines DVR and video-on-demand (VOD) viewership information with that of the live TV audience. The exclusive report shows the percentage of increased viewing from the total audience for all ad-supported prime time network and cable programs over seven, 14 and 28 days.
Previously, no report had shown the total audience viewing lift of program audiences over a month period of time (28 days). With the new release, advertisers, agencies and networks will benefit from insight that shows which programs provide the greatest percentage of DVR and VOD lift over the extended period. The reports will be made available as an optional series of Rentrak services.
"We believe in leaving no 'eyeballs' behind and realize that DVR and VOD viewing continues to grow greatly beyond seven days," said Bill Livek, Rentrak's Chief Executive Officer. "With a report that looks at a month of TV viewing, both networks and their agency clients can discover the true audience shift and lift beyond a week."
The first Total Audience Viewing Report showed significant lifts for a number of broadcast and cable programs when adding in DVR and VOD playback. Popular network shows such as "The Vampire Diaries" showed that more than half of the total audience within 28-days came from DVRs and VOD, while "Grey's Anatomy," "New Girl," and "Revolution" each showed that more than a third of the 28-day total came from DVR and VOD.
For cable programs, "Rizzoli & Iles" and "Sons of Anarchy" each saw an additional DVR and VOD playback lift of over 60 percent within the 28-day total, while "The Real Housewives of Beverly Hills," "Tosh.0," "Haven," "Teen Mom 2," "Burn Notice," "Duck Dynasty" and "Sister Wives" each saw more than half of the total audience after 28-days come from DVR and VOD.
The Total Audience Report incorporates live audience numbers, VOD audience and DVR playback from Rentrak's 22 million televisions and census-based video-on-demand behavior from over 100 million TVs. This special report is an optional service available to Rentrak subscribers. For more information, please contact TAreports@rentrak.com.
About Rentrak Corporation:
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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