Rentrak Reports Engagement Metrics for Week Ending December 27, 2009 --"Stickiness" Index Measures Viewer Involvement--

PORTLAND, Ore., Jan. 5 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of December 21 through December 27, 2009. The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.

The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.

Week of 12/21/2009- 12/27/2009:




      Index   Rating
       Rank     Rank Series                            Network     Index
      -----   ------ ------                            -------     -----
          1       37 The Closer                        TNT           172
        ---      --- ----------                        ---           ---
          2      154 Sortilegio                        UNIV-B        163
        ---      --- ----------                        ------        ---
          3      233 En nombre del amor                UNIV-B        154
        ---      --- ------------------                ------        ---
          4      121 The Christmas Card                HALL          153
        ---      --- ------------------                ----          ---
          5      171 Undercover Christmas              LMN           153
        ---      --- --------------------              ---           ---
          6        5 NCIS                              CBS           152
        ---      --- ----                              ---           ---
          7       12 Criminal Minds                    CBS           147
        ---      --- --------------                    ---           ---
          8        1 60 Minutes                        CBS           145
        ---      --- ----------                        ---           ---
          9      197 Family Sins                       LIFE          143
        ---      --- -----------                       ----          ---
         10       13 CSI: NY                           CBS           142
        ---      --- -------                           ---           ---
         11        9 Cold Case                         CBS           141
        ---      --- ---------                         ---           ---
         12       90 Law & Order: Special Victims Unit USA           140
        ---      --- --------------------------------- ---           ---
         13      328 Un gancho al corazon              UNIV-B        140
        ---      --- --------------------              ------        ---
                     Toot & Puddle: I'll Be Home for
         14      207  Christmas                        NICKJR        138
        ---      --- -------------------------------   ------        ---
         15      255 Home by Christmas                 LMN           138
        ---      --- -----------------                 ---           ---
         16      356 Bad Girls Club                    OXGN          137
        ---      --- --------------                    ----          ---
         17      301 My Nanny's Secret                 LIFE          137
        ---      --- -----------------                 ----          ---
         18      265 Comfort and Joy                   LMN           137
        ---      --- ---------------                   ---           ---
         19      212 The Christmas Hope                LMN           137
        ---      --- ------------------                ---           ---
         20      224 Undercover Christmas              LIFE          136
        ---      --- --------------------              ----          ---
         21      253 Criminal Minds                    ION-B         135
        ---      --- --------------                    -----         ---
         22       15 The Good Wife                     CBS           134
        ---      --- -------------                     ---           ---
         23       78 NCIS                              USA           134
        ---      --- ----                              ---           ---
         24      249 The First 48                      A&E           133
        ---      --- ------------                      ---           ---
         25      578 One Life to Live                  SOAP          133
        ---      --- ----------------                  ----          ---


[A&E is owned by A&E Television Networks; CBS is a division of CBS Corp.; Hallmark Channel is owned by Crown Media Holdings; ION is owned by ION Media Networks; Lifetime and Lifetime Movie Network are owned by A&E Television Networks; Nick Jr. is owned by MTV Networks, a division of Viacom; Oxygen is owned by NBC Universal; SOAPnet is owned by The Walt Disney Co.; TNT is owned by Turner Broadcasting, Inc.; Univision is owned by Univision Communications, Inc.; USA is owned by NBC Universal]

The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.


    Contacts:
    Rogers & Cowan for Rentrak Corporation
    Sallie Olmsted                            Amanda Bartz
    (310) 854-8124                            (310) 854-8151
    solmsted@rogersandcowan.com               abartz@rogersandcowan.com

SOURCE Rentrak Corporation



RELATED LINKS
http://www.rentrak.com

More by this Source


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.