-- 'Stickiness' Index Measures Viewer Involvement --

PORTLAND, Ore., Feb. 8 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of January 25, 2010 through January 31, 2010.  The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.

The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.

[ABC and ABC Family are owned by the Walt Disney Company; CBS is a division of CBS Corp.; Fox is a unit of News Corp.; Hallmark Channel is owned by Crown Media Holdings; Lifetime is owned by A&E Television Networks; MSNBC is owned by Comcast; NBC is owned by Comcast; Nick Jr. is owned by MTV Networks, a division of Viacom; SOAPnet is owned by The Walt Disney Co.; Spike is owned by Network Enterprises, Inc., a wholly owned subsidiary of MTV Networks which is owned by Viacom; SYFY is owned by Comcast; TLC is owned by Discovery Communications, LLC; Univision is owned by Univision Communications, Inc.; USA is owned by Comcast.]

The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation  

Rentrak Corporation (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry.  With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, China, France, Germany, Mexico, Russia, Spain and the United Kingdom.  For more information on any of Rentrak's services, please visit www.rentrak.com.

SOURCE Rentrak Corporation

Back to top

RELATED LINKS
http://www.rentrak.com