Rentrak Signs Multi-Year TV Measurement Agreement With Participant Media's New Cable Network, Pivot
PORTLAND, Ore., July 18, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multiscreen measurement serving the advertising, television and movie industries, today announced a multi-year TV Essentials contract with Pivot, Participant Media's new television network targeting Millennials (18-34 year-olds) launching Aug. 1, 2013.
Pivot is focused on entertaining content that sparks conversation and inspires change through a mix of original series, acquired programming and TV premieres of films and documentaries. The network will use Rentrak's TV measurement for audience and advertising research.
"The insight and intelligence that Rentrak provides will be an essential source of information and analysis as we work to create a unique TV experience tailored to Millennials," said Pivot's SVP of Research & Insights Karen Ramspacher.
"We are pleased to work with Pivot and look forward to helping an additional network grow its distribution, audience and advertising sales," said Chris Wilson, president of national linear television at Rentrak.
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from approximately 25 million TVs nationwide including granular information for TV stations in all 210 local markets.
Pivot (pivot.tv), launching Aug. 1, is a new television network from Participant Media serving passionate Millennials with a diverse slate of talent and a mix of original series, acquired programming, films and documentaries. Pivot focuses on entertainment that sparks conversation, inspires change and illuminates issues through engaging content and its website, TakePart.com, to continue the conversation and connect audiences to a wealth of content and customizable actions. Pivot is also changing the media landscape, available via traditional Pay TV subscription to 40 million-plus homes and integrates a Live and On Demand streaming option via its interactive, downloadable Pivot App. In both content and delivery, Pivot is "TV for The New Greatest Generation." Follow Pivot on Twitter at @pivot.tv and on Facebook at Facebook.com/pivottelevision.
About Participant Media
Participant (Participantmedia.com) is a global entertainment company founded in 2004 by Jeff Skoll to focus on feature films, television, publishing and digital content that inspire social change. Participant's more than 40 films include "Good Night and Good Luck.," "Syriana," "An Inconvenient Truth," "Food, Inc.," "Waiting For Superman," "The Help," "Contagion," and "Lincoln." Participant's social action campaigns and digital network TakePart.com continue the conversation and connect audiences to a wealth of content and actions. Its new millennial television network, Pivot, launching this summer in 40 million-plus homes, is "TV for The New Greatest Generation."
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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