Rentrak Signs OnDemand Essentials Contract With Asian Media Rights

Dec 13, 2010, 07:00 ET from Rentrak Corporation

PORTLAND, Ore., Dec. 13, 2010 /PRNewswire/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced that it has signed a multi-year OnDemand Essentials contract with Asian Media Rights, a leading transactional-on-demand distributor of Asian content in North America, to provide Rentrak's industry-leading OnDemand database measurement for Asian Media Rights newly launched video-on-demand offering.

"Asian Media Rights recognizes the importance of having timely access to our data in order to optimize performance in the highly competitive video-on-demand platform.  Subscribing to Rentrak's OnDemand Essentials is a must for any network, new or existing," said Michael Hong, Managing Partner at Asian Media Rights.

Rentrak's OnDemand Essentials processes daily, census-level on-demand data representing over 80 million set-top-boxes from 38 cable, telco and satellite providers and 100% of the top-25 operators offering video-on-demand. Rentrak's extensive on-demand data is used by more than 150 network and studio clients.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

About Asian Media Rights

Asian Media Rights (http://www.facebook.com/pages/Asian-Crush) is a preeminent distributor of Asian feature films and event programming on cable, satellite, and telco video-on-demand, and other digital platforms in North America. With a catalog of over 200+ titles, AMR has quickly established itself as a leader in the distribution of Asian content. AMR is a privately held company co-founded by Michael Hong and David Chu.

Contacts for Rentrak Corporation:

Sallie Olmsted / Amanda Bialek

Office: 310-854-8124 / 310-854-8151

Email: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation



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