Rentrak Signs TV Ratings Agreement With Leading Republican Political Agency, National Media
—Alexandria, Va. Firm Becomes First Political Agency to Capitalize on Rentrak's TV Ratings Currency for Upcoming 2013-2014 Election Cycle—
PORTLAND, Ore., JULY 9, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multiscreen measurement serving the advertising, television and movie industries, today announced a multi-year TV Essentials contract with National Media Research, Planning and Placement, LLC (NMRPP) of Alexandria, Va., the leader in media targeting and advertising placement for Republican political, public affairs and issue campaigns.
The political agency will use Rentrak's TV ratings currency to plan TV campaign strategies for licensed Statewide and Congressional campaigns in the 2013-2014 election cycle.
"During 2011 and 2012, we had good success using Rentrak to plan network ad buys for clients like the RNC, the U. S. Chamber's Institute for Legal Reform and others," said Will Feltus, SVP for research and planning at National Media. "During the next cycle, we'll be expanding our use of Rentrak data to local market spot buys of broadcast and cable television."
"Rentrak is proud to continue to serve the political platform and provide value through our unique advertising targets," said Chris Wilson, president of national television at Rentrak. "It's great to have an agency the caliber of National Media subscribe to Rentrak for the 2013-2014 cycle and we look forward to providing our services to many others during the upcoming political season."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from approximately 25 million TVs nationwide including granular information for TV stations in all 210 local markets.
National Media Research, Planning and Placement (NMRPP) is one of the largest and most innovative political agencies in the United States. The firm placed media for the Bush-Cheney campaigns in 2000 and 2004, when it was the first political shop to use syndicated consumer research to guide political ad buys. NMRPP handled the Romney campaign in 2008. Clients in the 2012 cycle included the National Republican Congressional Committee and the Republican National Committee. Examples of the firm's political media research can be found at http://www.natmedia.com/
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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