Rentrak Signs TV Ratings Agreement With Media Solutions Advertising Agency
-Sacramento, Calif. Agency Takes Advantage of Rentrak's TV Currency-
PORTLAND, Ore., Oct. 10, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a multi-year StationView Essentials contract with Media Solutions, a local advertising agency in Sacramento, Calif. The deal includes the Sacramento, San Francisco and Los Angeles markets.
Media Solutions will adopt Rentrak's local TV ratings currency including its Polk Automotive and Simmons Segmentation to make more efficient and effective advertising buys for its TV advertising clients.
"We are excited to offer our clients a far more reliable and relevant source of TV audience viewing activity," said Carol Michael partner and founder of Media Solutions. "We are also very excited to use Rentrak's automotive purchaser ratings as a way to more effectively understand the value of the programming environments that we place our auto ad inventory in."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.
About Media Solutions
Media Solutions is an independent strategic communication planning, buying and implementation media agency. We predicate our success on our clients' measurable business results. Our goal is to develop strong relationships with our clients and media partners. We know that we must understand our clients business and their consumers before we can develop tailored communication solutions. For more information on Media Solutions, please visit www.mediasol.com.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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